Tex-Mex QSR Breakfast Wraps

The Taco Bell Breakfast Crunchwrap Comes on its Own or as a Meal

The Taco Bell Breakfast Crunchwrap is a new entree item arriving to offer consumers a way to enjoy some classic Tex-Mex flavor in the morning hours. The wrap is crafted with bacon or sausage with steak available for $1 more along with scrambled eggs, a hash brown and cheddar cheese wrapped in a warm tortilla. Priced at $3.49, the wrap is great for enjoyment as a handheld food option for consumers to enjoy when commuting or out of the house.

The Taco Bell Breakfast Crunchwrap is arriving as part of the $5 Breakfast Crunchwrap Bell Breakfast Box priced at just $5, which includes the namesake wrap, a hash brown, two Cinnabon Delights bites and a coffee or a medium fountain drink.

Image Credit: Taco Bell

Tex-mex Breakfast Foods
Opportunity to introduce new breakfast items with Tex-Mex flavors and ingredients.
Fast Food Breakfast Boxes
Creating bundled breakfast boxes for consumers on-the-go.
Affordable Breakfast Options
Opportunity to offer inexpensive, handheld breakfast options for commuters or people on-the-go.

Industries Being Reshaped

Quick Service Restaurants
Opportunity to introduce new breakfast items or bundled meal deals.
Convenience Stores
Opportunity to offer handheld breakfast options for people grabbing breakfast on-the-go.
Food Trucks
Opportunity to bring unique breakfast wraps to customers, especially in urban areas or where breakfast options may be limited.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 25%
Freshness 13%