Convenient QSR Breakfast Wraps

The Burger King Breakfast Wraps are Arriving in Three Options

The Burger King Breakfast Wraps are arriving at participating locations in Canada as a convenient, satisfying menu option for enjoying in the morning hours. The wraps come in three varieties including the Sausage, Egg and Cheese Breakfast Wrap, the Bacon, Egg and Cheese Breakfast Wrap and the Egg and Cheese Breakfast Wrap. Each of the wraps are crafted with a soft tortilla as the base to give them a compact profile with satisfying ingredients inside to boot.

The Burger King Breakfast Wraps respond to the increasing popularity of QSR breakfast menu items and a continued demand for convenience foods that can be enjoy while out of the house. The wraps are each packed with protein to give them a satisfying nutritional profile.

QSR Breakfast Menu Items
The Burger King Breakfast Wraps respond to the increasing popularity of QSR breakfast menu items.
Convenience Foods
The Burger King Breakfast Wraps are arriving as a convenient menu option for enjoying in the morning hours.
Protein-packed Options
The wraps are each packed with protein to give them a satisfying nutritional profile.

Who This Affects Most

Quick Service Restaurants
The Burger King Breakfast Wraps respond to the increasing popularity of QSR breakfast menu items.
Convenience Food Industry
The Burger King Breakfast Wraps are arriving as a convenient menu option for enjoying in the morning hours.
Health Food Industry
The wraps are each packed with protein to give them a satisfying nutritional profile.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 61%
Freshness 23%