Consumers turn to apps and mobile messages for casual peer-to-peer engagement
Implications - Seeking to bypass the need for face-to-face interaction, consumers, particularly young people, are turning to apps and mobile messaging to make greetings and invitations less formal. Using customized platforms for flair and individuality, consumers are able to connect with peers in a more easygoing manner, using digital techniques to extend communication in a streamlined way.
Trend Themes
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Mobile Messaging — The trend of younger consumers turning to apps and mobile messaging to make greetings and invitations less formal.
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Social Sharing Apps — The trend of turning solo activities like singing into virtual social events through apps that allow users to connect with others.
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Simplistic Invitations — The trend of utilizing apps that streamline the invitation process by allowing users to invite others with a single button or word.
Industry Implications
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Mobile App Industry — Apps are becoming increasingly popular for casual, social interactions and peer-to-peer engagement.
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Music/tech Industry — The music and tech industries have an opportunity to capitalize on new ways for users to connect and interact with music and each other.
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Social Networking Industry — New opportunities are arising for social networking sites to offer unique platforms for easygoing and creative digital communication.
