Category
Tech
Delegated Interfaces
Trend cluster
Category
Informal
Invitation
Consumers turn to apps and mobile messages for casual peer-to-peer engagement.
2.8
Trend score
Trend
What is the Informal Invitation trend?
Informal Invitation: Seeking to bypass the need for face-to-face interaction, consumers, particularly young people, are turning to apps and mobile messaging to make greetings and invitations less formal. Using customized platforms for flair and individuality, consumers are able to connect with peers in a more easygoing manner, using digital techniques to extend communication in a streamlined way.
Trend themes
Themes within the Informal Invitation trend
Three behaviours holding the trend together01
Mobile Messaging
The trend of younger consumers turning to apps and mobile messaging to make greetings and invitations less formal.
02
Social Sharing Apps
The trend of turning solo activities like singing into virtual social events through apps that allow users to connect with others.
03
Simplistic Invitations
The trend of utilizing apps that streamline the invitation process by allowing users to invite others with a single button or word.
Industry implications
What the Informal Invitation trend means for industry
Where the trend changes the playbookFor
Mobile App Industry
Apps are becoming increasingly popular for casual, social interactions and peer-to-peer engagement.
For
Music/Tech Industry
The music and tech industries have an opportunity to capitalize on new ways for users to connect and interact with music and each other.
For
Social Networking Industry
New opportunities are arising for social networking sites to offer unique platforms for easygoing and creative digital communication.
Trend signals
Trend signals for Informal Invitation
Trend score 2.8 out of 10, from popularity 48%, activity 28%, freshness 8%.
Popularity48%
Activity28%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Informal Invitation trend
3 featured examples from Aug 10, 2012 to Oct 1, 2014CategoryTech
Drinking Invitation Apps
The 'Beer?!' App is the Simplest Way to Ask Someone for a Drink
Opportunity for mobile app developers to create innovative drinking invitation apps with unique features.
CategoryTech
Interactive Starry Messaging Sites
The Written in the Stars Site Reveals Messages in the Night Sky
Opportunity for messaging app developers to incorporate unique and interactive features that engage users in new ways.
CategoryTech
Social Crooning Apps
Sing! App by Smule Lets You Invite Your Friends to Duet With You
Develop innovative mobile apps with cutting-edge technologies that provide users with unique social singing experiences.
