Category
Lifestyle
Assisted Choices
Trend cluster
Category
Homespun
Snacking
Heightening snack foods, consumers turn to alternative snack ingredients.
3.7
Trend score
Trend
What is the Homespun Snacking trend?
Homespun Snacking: Taking a more nutritional approach to mass-produced snacks, consumers are turning to baking techniques and organic ingredients for appeal. Offering the allure of classic junk food options like chips without the fear of preservatives or extra calories, these DIY alternatives speak to a desire for health-conscious consumption without sacrificing a sense of indulgence.
Trend themes
Themes within the Homespun Snacking trend
Three behaviours holding the trend together01
DIY Snacks
Consumers are turning to homemade and healthier alternatives for pre-packaged snacks.
02
Unconventional Flavors
Emerging snack recipes feature ethnic and bold seasoning options.
03
Veggies as Snacks
Consumers want tasty and healthy alternatives to traditional potato chips made of vegetables.
Industry implications
What the Homespun Snacking trend means for industry
Where the trend changes the playbookFor
Food and Beverage
These emerging snack trends provide opportunities for product innovation and line extensions.
For
Wellness and Fitness
Entrepreneurs in this industry can capitalize on the trend towards healthier snacking with nutrient-dense and functional ingredients.
For
Home Cooking
These trends align with the growing interest in DIY and home-cooking, presenting opportunities for cookbook authors and cooking equipment companies.
Trend signals
Trend signals for Homespun Snacking
Trend score 3.7 out of 10, from popularity 53%, activity 51%, freshness 8%.
Popularity53%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Homespun Snacking trend
5 featured examples from Aug 11, 2014 to Nov 23, 2015CategoryLifestyle
Healthy Vegetable Chips
Running to the Kitchen's Tomato Chips are Sliced, Salted and Microwaved
Industry players can explore the market for healthy and homemade snack alternatives.
CategoryLifestyle
Smokey Homemade Potato Chips
These Baked Vegetable Chips are Sprinkled with BBQ Seasoning
Innovations in creating personalized and indulgent vegetable snacks can capture market share in the competitive snack food industry.
CategoryLifestyle
Curry Carrot Chips
Oh My Veggies' Baked Carrot Chip Recipe is a Flavorful Twist on Healthy Eating
The food and beverage industry has the opportunity to capitalize on the growing demand for alternative and healthy snack options.
CategoryLifestyle
Leafy Green Chips
Eat Thrive Glow's Recipe for Homemade Chips is Made with Beet Leaves
Companies in the food and beverage industry can explore sustainable and healthy snack options using alternative plant parts, such as leaves.
CategoryLifestyle
Healthy Coconut Oil Candies
The Homemade Honey Fat Bombs are Filled With Wholesome Saturated Fats
Disruptive innovation opportunity: Exploring the health food market and developing nutritious alternatives to popular snacks.
