Category
Lifestyle
Assisted Choices
Trend cluster
Category
Snacking
Prestige
Junk food brands adopt a more refined aesthetic to create exclusive appeal.
5.3
Trend score
Trend
What is the Snacking Prestige trend?
Snacking Prestige: Seeking to heighten ordinary snack food items, brands are adopting a more upscale look. Using packaging designs reminiscent of imagery seen in fashion and contemporary art, brands are adding elements associated with luxury goods to add a sense of sophistication to everyday snacking.
Trend themes
Themes within the Snacking Prestige trend
Three behaviours holding the trend together01
Upscale Snack Packaging
Brands are adopting a more luxurious or modern packaging design, transforming ordinary snacks into upscale products.
02
Hipster Branded Snacks
New brands are creating snacks that appeal to young adults with unique packaging designs and quirky branding.
03
Unusual Flavors and Branding
Snack brands are using unusual flavors and space-themed packaging to add a fun and exciting element to their products.
Industry implications
What the Snacking Prestige trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry has an opportunity to explore creative snack packaging and unusual flavor combinations to differentiate their products.
For
Graphic Design and Art
Graphic designers and artists can capitalize on the trend of transforming snack packaging into a more refined or quirky aesthetic.
For
Sustainability
There is an opportunity for sustainability-focused businesses to create stylish and eco-friendly packaging for snack products to appeal to consumers' environmental concerns.
Trend signals
Trend signals for Snacking Prestige
Trend score 5.3 out of 10, from popularity 72%, activity 78%, freshness 8%.
Popularity72%
Activity78%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Snacking Prestige trend
4 featured examples from Jun 5 to Aug 7, 2014CategoryLifestyle
Fashionable Snack Packaging
Emily Fruit Crisps Pouches Feature High-Fashion Fruit Prints
The health food industry can explore the potential of creating snacks specifically targeted at women, leveraging health benefits and indulgent qualities to appeal to this market s…
CategoryMarketing
Luxe Potato Chip Branding
This Smithuis Flavoured Chips Packaging is Designed by Peter Braakhuis
Innovative ways to repurpose food waste and create new gourmet products can be explored within this industry.
CategoryLifestyle
Hipster Chip Branding
This Line of Branded Potato Chips Looks Modern and Quirky
Incorporating hipster branding into snack products can help brands differentiate themselves and tap into new market segments.
CategoryLifestyle
Spacey Chip Packaging
Earth Control Natural Potato Chips Flavors Are Really Out of This World
Food and beverage brands can leverage creative packaging and unique flavor combinations to stand out in a crowded market and appeal to adventurous consumers.
