Junk food brands adopt a more refined aesthetic to create exclusive appeal
Implications - Seeking to heighten ordinary snack food items, brands are adopting a more upscale look. Using packaging designs reminiscent of imagery seen in fashion and contemporary art, brands are adding elements associated with luxury goods to add a sense of sophistication to everyday snacking.
Trend Themes
1. Upscale Snack Packaging - Brands are adopting a more luxurious or modern packaging design, transforming ordinary snacks into upscale products.
2. Hipster Branded Snacks - New brands are creating snacks that appeal to young adults with unique packaging designs and quirky branding.
3. Unusual Flavors and Branding - Snack brands are using unusual flavors and space-themed packaging to add a fun and exciting element to their products.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to explore creative snack packaging and unusual flavor combinations to differentiate their products.
2. Graphic Design and Art - Graphic designers and artists can capitalize on the trend of transforming snack packaging into a more refined or quirky aesthetic.
3. Sustainability - There is an opportunity for sustainability-focused businesses to create stylish and eco-friendly packaging for snack products to appeal to consumers' environmental concerns.
