Resembling traditional takeout containers, this Smithuis chips packaging by Peter Braakhuis makes the classic snack less low-brow and more upscale.
These artisan potato chip snacks are the result of an unexpected marketing strategy by Smithuis bakery. After building up countless amounts of waste, such as stale bread and crumbs, the bakery dried and mixed the discarded food items for animal feeding and later transformed this ritual into a re-branded snack product.
"As better and more suitable food sources emerged, Smithuis decided to transform waste into something delicious while increasing profits." The result is a range of tasty potato snacks that are packaged to embody an aesthetic of modernity, luxury and quality. This chips packaging by Peter Braakhuis is luxe and collapsible, making it both stylish and sustainable in its design.
What's Driving This Trend
- Upcycling Food Waste
- Opportunity to innovate by transforming food waste into valuable and delicious products.
- Luxury Packaging
- Disruptive potential lies in rebranding everyday products with high-end packaging for a more upscale appeal.
- Sustainable Design
- Opportunity to create eco-friendly packaging solutions that combine style and sustainability.
Who This Affects Most
- Food and Beverage
- Innovative ways to repurpose food waste and create new gourmet products can be explored within this industry.
- Packaging
- The use of luxury packaging can be extended to various industries, including beverages, cosmetics, and consumer goods.
- Sustainability
- The design and development of sustainable packaging solutions can benefit industries across the board, including food, beauty, and fashion.
