Elevated Libation-Friendly Crisps

Made for Drink Made an Upscaled Version of Cheese & Onion Chips

Cheese and onion chips are a ubiquitous snack choice but one brand has ingeniously elevated this classic flavor combination, crafting a sophisticated variant specifically designed to complement alcoholic beverages, offering a refined and indulgent snacking experience. Made for Drink reinvented this time-tested flavor with Baron Bigod Cheese & Onion Potato Crisps, which were created in partnership with English Heritage to "[celebrate] England’s finest cheese wisdom."

This elevated snack is savory, gourmet, creamy and indulgent, and as such, it's said to pair well with Baron Bigod cheese and Aspall Cyder because fruity and acidic notes in cider help to cut through the richness of the cheese, making for a well-rounded flavor pairing.

Elevated snack foods appeal to consumers with enticing, high-quality ingredients, unique flavor profiles and gourmet touches, providing snacking experiences that transcend the ordinary.

Elevated Snack Foods
Opportunity to create sophisticated and gourmet versions of traditional snack flavors.
Cheese Pairing Experiences
Innovation in pairing cheese and snacks with specific alcoholic beverages for enhanced flavor combinations.
Indulgent Snack Options
Demand for snack options that offer a refined and luxurious snacking experience.

Sectors Adopting This

Snack Food Industry
Opportunity to develop elevated and gourmet snack options.
Alcoholic Beverage Industry
Innovation in creating unique and complementary snack options to accompany specific alcoholic beverages.
Cheese Industry
Collaboration with snack brands to develop cheese-focused snacks for an enhanced snacking experience.
SCORE
0.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 4%
Activity 7%
Freshness 17%