Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Karoun Yogurt Receives a Much-Needed Makeover

Karoun Yogurt is a brand that has been around for quite sometime, so Christina Jirachachavalwong decided to take it upon herself to do a bit of an upgrade to the packaging.

She went with a minimalist and playful look, and one that would get this yogurt noticed on the shelves instead of becoming lost in the clutter. Each kind of yogurt was given a distinct primary color. For example, the whole milk yogurt was assigned to red, and the low fat yogurt to blue. On the front consumers can see a cow starting straight out, forging the relationship between the yogurt on the shelf and where everything came from, which adds to the idea of freshness of the product on the shelf.