Karoun Yogurt is a brand that has been around for quite sometime, so Christina Jirachachavalwong decided to take it upon herself to do a bit of an upgrade to the packaging.
She went with a minimalist and playful look, and one that would get this yogurt noticed on the shelves instead of becoming lost in the clutter. Each kind of yogurt was given a distinct primary color. For example, the whole milk yogurt was assigned to red, and the low fat yogurt to blue. On the front consumers can see a cow starting straight out, forging the relationship between the yogurt on the shelf and where everything came from, which adds to the idea of freshness of the product on the shelf.
Key Themes Behind This Trend
- Minimalist Packaging
- Opportunity for brands to create simple and visually appealing packaging designs that stand out on the shelves.
- Distinct Color Coding
- Potential for brands to use distinct colors to differentiate between different variations of a product, enhancing consumer recognition.
- Connecting with Origins
- Brands can highlight the origin of their products on packaging to convey a sense of freshness and authenticity.
Where This Applies
- Food and Beverage
- Opportunity for food and beverage brands to revamp their packaging to create a more visually appealing and engaging experience for consumers.
- Graphic Design
- Demand for graphic designers to create minimalist and eye-catching packaging designs that grab consumers' attention.
- Marketing and Branding
- Brands can utilize innovative packaging strategies to differentiate themselves from competitors and build stronger connections with consumers.
