Earth Control is a Danish brand of natural potato chips with a mission to show off the craft of making hand-cooked potato chips. Building off the spacey theme of the brand's name, each of the unusual chip flavors is presented like its own universe that's totally out of this world. This includes flavors like blue cheese, wasabi and black licorice.
To showcase the natural products, packaging is very natural, with just a few key colors and illustrations on a simple brown chip bag. Each different flavor is color coded and each planet beneath the Earth Control logos show the different kinds of things that are on each planet. Naturally, the packaging for sea salt features a sailboat, while the Taste of Wasabi pays tribute to architecture and elements from Japan.