The branding design for Boksem Beer, turns to the legend of "Trompie en die Boksem bende" in South Africa, according to Package Inspiration. The tale talks of a group of boys and the antics they would get up to.
Because this legend is based on boys with a cheeky, prank-like nature, the graphic designer Janus Badenhorst used a billy goat to represent the playful nature of the characters. Conveniently, the beer package comes with a string attached to the top so that people can pick up a six pack and carry it conveniently back home. Each bottle is slightly different, according to the different characters in the South African legend. The beer identity even comes with a slingshot with a beer opener on the end, fittingly tying the entire theme together.
What's Driving This Trend
- Legend-based Branding
- Opportunity for brands to incorporate local legends and folktales to create unique and memorable branding experiences
- Customized Packaging
- Increasing trend towards personalized packaging that reflects individuality and uniqueness of the product
- Multi-functional Packaging
- Growing popularity of packaging that serves multiple purposes and provides added value to the consumer
Who This Affects Most
- Alcoholic Beverages
- Opportunity for alcohol brands to differentiate themselves by incorporating local legends and customized packaging to create brand identity and customer loyalty
- Food and Beverage
- Potential to expand trend of personalized and multi-functional packaging to the food and beverage industry, creating unique and memorable experiences for consumers
- Entertainment
- Potential for entertainment industries such as movies and TV shows to create merchandise with customized and multi-functional packaging, allowing fans to engage with their favorite content in new and exciting ways
