The newly developed identity for The Family Beez' honey jars plays on the fact that beekeeping is part of the "family biz."
Below the clever Family Beez logo, 'Rotas Son & Daughter' is spelled out to give a bit of insight into the family that collected this honey. The honey jars themselves are contained in colorful wooden cubes that resemble stacked beekeeper hives. This way, to get at the jars is like opening a small present, which makes The Family Beez' honey highly giftable. As well, the wooden box shape is mimicked in the design of a paper wrap, which presents itself equally as well, without the bulk of a box.
Although it would have been easy to make the honey packaging look very homespun, it's clean, modern and charming. The honey packaging was developed for the Greek family-run honey business by mousegraphics.