Fruli Strawberry Beer Received an Update by Gary Eley

 - May 30, 2014
References: garyeley & packageinspiration
Fruli Strawberry beer has received an update for its logo by Gary Eley, which was softened by the designer to give it a lighter touch.

According to the designer, the team "updated the strawberry image above the logo to a detailed colour illustration, emphasizing the high fruit content of this lovely beer which contains pure strawberry juice." Everything about this redesign is very subtle, which works well considering the company wanted to keep the cues of the previous brand, and not move too far away with this update. This choice is certainly a smart one, since the Fruli Strawberry beer logo is still quite well-known, and many young people recognize both the fruit and font from a distance in the liquor store.