Fruli Strawberry beer has received an update for its logo by Gary Eley, which was softened by the designer to give it a lighter touch.
According to the designer, the team "updated the strawberry image above the logo to a detailed colour illustration, emphasizing the high fruit content of this lovely beer which contains pure strawberry juice." Everything about this redesign is very subtle, which works well considering the company wanted to keep the cues of the previous brand, and not move too far away with this update. This choice is certainly a smart one, since the Fruli Strawberry beer logo is still quite well-known, and many young people recognize both the fruit and font from a distance in the liquor store.
What's Driving This Trend
- Softened Logo Branding
- The trend towards softening logo branding can create opportunities for designers to update brand identities while maintaining brand recognition.
- Fruit Emphasis in Branding
- Brands focusing on products with high fruit content can utilize detailed fruit illustrations in their logos to emphasize their unique selling proposition.
- Subtle Branding Updates
- Updating branding in a subtle manner can be a smart choice in maintaining brand recognition while implementing a new design.
Who This Affects Most
- Alcoholic Beverages
- Brands in the alcoholic beverages industry can utilize fruit illustrations in their logos to represent flavors or ingredients within their products.
- Graphic Design
- The trend towards subtle logo redesigns can create opportunities for graphic designers to update brand identities with a focus on maintaining brand recognition.
- Marketing
- Understanding how branding updates can affect brand recognition can be vital for marketing professionals to maintain a brand's reputation and customer base.
