Category
Lifestyle
Assisted Choices
Trend cluster
Category
Conscious
Snacking
Snack food brands integrate elements of social good to convey social awareness.
5.1
Trend score
Trend
What is the Conscious Snacking trend?
Conscious Snacking: Seeking to break free of traditionally negative connotations associated with snack food, brands are turning to elements of social good to convey a sense of awareness. Offering fair trade products and sustainable packaging designs, snack food brands are seeking to target consumers on a more conscious level, contributing more than something just to eat.
Trend themes
Themes within the Conscious Snacking trend
Three behaviours holding the trend together01
Eco-friendly packaging
Brands are using eco-friendly packaging designs to target conscious consumers with sustainable options.
02
Fair Trade products
Brands are emphasizing global influence by creating fair trade products while offering a variety of flavors to target consumers who have dietary restrictions.
03
Celebratory snack packaging
Packaging designs that mimic candy wrappers is disrupting traditional snack food packaging, encouraging the perception of healthy snacking.
Industry implications
What the Conscious Snacking trend means for industry
Where the trend changes the playbookFor
Food and beverage industry
The food and beverage industry should be aware of how eco-friendly packaging and fair trade products are becoming more popular among consumers who want health whilst keeping track of the environmental impact.
For
Retail industry
The use of packaging that produces a celebratory feeling is disrupting traditional snack food packaging and could be utilized by retailers to develop innovative package designs for products.
For
Sustainable packaging industry
The sustainable packaging industry will significantly gain momentum due to the increasing number of food/beverage companies opting for eco-friendly alternatives to traditional packaging methods.
Trend signals
Trend signals for Conscious Snacking
Trend score 5.1 out of 10, from popularity 72%, activity 74%, freshness 8%.
Popularity72%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Conscious Snacking trend
4 featured examples from Apr 15 to Oct 6, 2014CategoryEco
Celebratory Snack Packaging
The Sweet Harvest's Packaging Looks Like a Candy Wrapper or Nutcracker
The Sweet Harvest's packaging design presents opportunities for other healthy snack companies to adopt unique and creative packaging designs.
CategoryLifestyle
Eco Summer Snack Packaging
The BonBonBon Coconut Balls Come in a Convenient Picnic Pack
Companies in the food packaging industry can capitalize on the trend of eco-friendly sets by innovating sustainable and convenient packaging solutions.
CategoryEco
Biodegradable Chip Packaging
The Boulder Canyon Chip Snacks are Sold in Compostable Bags
The adoption of biodegradable chip packaging can disrupt the traditional packaging industry and drive the demand for sustainable packaging solutions.
CategoryLifestyle
Fruity Fair Trade Snacks
Geobar's Natural Energy Bars Are Healthy & Fair Trade
Industry that can benefit from the development and marketing of healthy and unique snack options.
