Snack food brands integrate elements of social good to convey social awareness
Implications - Seeking to break free of traditionally negative connotations associated with snack food, brands are turning to elements of social good to convey a sense of awareness. Offering fair trade products and sustainable packaging designs, snack food brands are seeking to target consumers on a more conscious level, contributing more than something just to eat.
Trend Themes
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Eco-friendly Packaging — Brands are using eco-friendly packaging designs to target conscious consumers with sustainable options.
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Fair Trade Products — Brands are emphasizing global influence by creating fair trade products while offering a variety of flavors to target consumers who have dietary restrictions.
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Celebratory Snack Packaging — Packaging designs that mimic candy wrappers is disrupting traditional snack food packaging, encouraging the perception of healthy snacking.
Industry Implications
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Food and Beverage Industry — The food and beverage industry should be aware of how eco-friendly packaging and fair trade products are becoming more popular among consumers who want health whilst keeping track of the environmental impact.
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Retail Industry — The use of packaging that produces a celebratory feeling is disrupting traditional snack food packaging and could be utilized by retailers to develop innovative package designs for products.
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Sustainable Packaging Industry — The sustainable packaging industry will significantly gain momentum due to the increasing number of food/beverage companies opting for eco-friendly alternatives to traditional packaging methods.
