Blaze Pizza is the new custom-made pizza chain taking the U.S. fast food market by storm.
Blaze Pizza functions like a Subway-style deli counter, allowing customers to choose from a range of already-prepped veggies, meats and cheese. Servers top each customer's personalized pizza with their chosen ingredients on a fresh dough base. Then, the thin crust pizzas are fired in Blaze Pizza's specialized fast-fire ovens. It's a combination of different popular concepts -- personalized counter-style service, upscale fast food dining and the current craze for wood-fired pizza.
Blaze Pizza is expanding extremely rapidly. It already has 50 locations in the U.S. and a new Blaze Pizza restaurant opens every five days. As if this wasn't enough, LeBron James just invested in the burgeoning gourmet chain.
What Makes This Trend Stand Out
- Custom-food Chains
- Exploring high-tech advancements, like 3D printing, to create new food experiences
- Fast Casual Dining
- Integrating mobile ordering and payments for convenience, as well as proximity marketing technology to enhance the customer’s experience in-store
- Gourmet To-go Food
- Creating high-end, on-the-go food that’s affordable and accessible to the average consumer
Sectors Adopting This
- Fast Food
- Introducing new tech processes for on-the-spot food creation, like Blaze Pizza's fast-fire ovens, to meet demand for fast food without sacrificing quality
- Quick Service Restaurants
- Offering personalized food options allows patrons to feel more involved, like they're creating their meals, potentially attracting more customers
- Food Delivery/meal Kit Services
- Partnering with gourmet, fast-casual restaurants to provide personalized food options, delivered directly to a customer's door
