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Simulated Marketing

Heightening viewer experiences, brands adopt virtual simulations

Implications - Offering consumers a more immersive campaign experience, brands are adopting virtual simulators to get viewers more involved. Using simulators to create virtual environments and surreal re-enactments, brands are blurring the lines between reality and the digital sphere, allowing consumers to experience proposed products or services in a fresh, exciting way.

SCORE 4.1

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 53 Examples: 255,572 Total Clicks

Date Range: Jun 13 - Jan 15

Trending: Average

Consumer Insight Topics: Tech Marketing Publicity Stunts Interactive

Featured Examples

Terrifying Online Drowning Simulators - Sortie En Mer Promotes the Use of Lifejackets Through Fear

SCORE 6.9

Warm 31,582 Clicks Pub: Apr 24, 14

Terrifying Online Drowning Simulators

Sortie En Mer Promotes the Use of Lifejackets Through Fear

The folly of humans often lies in their belief that they are invincible, the Sortie En Mer website puts that into perspective. It features an interactive short film that simulates the experience of... [More]

Bomb-Simulating Phone Ads - Homeland's Fourth Season is Marketed with Quite the Bang

SCORE 4.9

Average 2,554 Clicks Pub: Sep 26, 14

Bomb-Simulating Phone Ads

Homeland's Fourth Season is Marketed with Quite the Bang

The fourth season of Homeland is being marketed in very bone-shocking way. Hitting the silver screen on October 4th, 2014, Showtime Networks launched a mobile trailer for the political thriller that... [More]

Suicide-Simulating Billboards - A Volunteer Ad Lets You Pick Up the Phone to Save a Girl

SCORE 4.1

Average 4,002 Clicks Pub: Jun 26, 13

Suicide-Simulating Billboards

A Volunteer Ad Lets You Pick Up the Phone to Save a Girl

A volunteer ad campaign to recruit more staff for the Samaritans support line lets pedestrians save a virtual girl by picking up the phone. Developed by a team at London’s Central Saint... [More]

Tourist Simulator Billboards - This Travel Marketing Stunt Gives a Real-Time Tour of NYC

SCORE 3.2

Mild 738 Clicks Pub: Jan 7, 15

Tourist Simulator Billboards

This Travel Marketing Stunt Gives a Real-Time Tour of NYC

As part of a unique travel marketing stunt to promote Norwegian Airlines’ direct flights to major American cities, a Norwegian Red Cab was sent to the city of NYC to give people in Oslo the... [More]

Virtual Skateboarding Simulators - Mountain Dew Lets People Try Out Virtual Reality Digital Skating

SCORE 3.2

Mild 834 Clicks Pub: Sep 30, 14

Virtual Skateboarding Simulators

Mountain Dew Lets People Try Out Virtual Reality Digital Skating

Mountain Dew set up a unique digital skateboarding experience that made use of Oculus Rift, in order to encourage new people to try out the sport. When you’re just starting out, skateboarding... [More]

Aging Simulation Campaigns - Orange's Interactive Campaign Lets You Talk to Your Future Self

SCORE 1.9

Untested 435 Clicks Pub: Oct 8, 14

Aging Simulation Campaigns

Orange's Interactive Campaign Lets You Talk to Your Future Self

To mark its 20th anniversary, Orange kicked off the celebration with the #FutureSelf campaign and an interactive online experience where you can talk to your future self. In the spirit of looking... [More]