Category
Lifestyle
Assisted Choices
Trend cluster
Category
Simulated
Marketing
Heightening viewer experiences, brands adopt virtual simulations.
3.9
Trend score
Trend
What is the Simulated Marketing trend?
Simulated Marketing: Offering consumers a more immersive campaign experience, brands are adopting virtual simulators to get viewers more involved. Using simulators to create virtual environments and surreal re-enactments, brands are blurring the lines between reality and the digital sphere, allowing consumers to experience proposed products or services in a fresh, exciting way.
Trend themes
Themes within the Simulated Marketing trend
Three behaviours holding the trend together01
Virtual reality experiences
Brands are adopting virtual simulators to offer consumers more immersive experiences, blurring the lines between reality and virtuality.
02
Haptic technology
The first commercial mobile ad campaigns to incorporate haptic technology are emerging, which pair touch sensations with gadgets and virtual reality systems.
03
Aging simulation campaigns
Interactive campaigns are allowing people to talk to their future selves by generating 3D models that estimate how they'll look in the future, paired with facial motion capture software.
Industry implications
What the Simulated Marketing trend means for industry
Where the trend changes the playbookFor
Tourism
Real-time screens and simulations are being employed to make travel more accessible and immersive, allowing prospective travelers to experience destinations before they even book.
For
Entertainment
Virtual and haptic technology are allowing for more immersive and engaging entertainment experiences, blurring the lines between reality and fantasy.
For
Mental health and support services
Virtual simulators are being used to simulate difficult situations and encourage empathy, allowing people to experience the challenges and emotions of others.
Trend signals
Trend signals for Simulated Marketing
Trend score 3.9 out of 10, from popularity 68%, activity 40%, freshness 8%.
Popularity68%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Simulated Marketing trend
6 featured examples from Jun 27, 2013 to Jan 7, 2015CategoryLifestyle
Terrifying Online Drowning Simulators
Sortie En Mer Promotes the Use of Lifejackets Through Fear
The virtual reality industry can leverage simulators to create immersive safety training experiences.
CategoryMarketing
Bomb-Simulating Phone Ads
Homeland's Fourth Season is Marketed with Quite the Bang
The incorporation of haptic technology in ads can open up new and innovative ways to engage consumers.
CategoryMarketing
Suicide-Simulating Billboards
A Volunteer Ad Lets You Pick Up the Phone to Save a Girl
Opportunities for advertisers to leverage interactive and emotional campaigns for impactful messaging.
CategoryAutos
Tourist Simulator Billboards
This Travel Marketing Stunt Gives a Real-Time Tour of NYC
Innovative tourism companies can leverage technology to offer virtual travel experiences and attract customers.
CategoryLifestyle
Virtual Skateboarding Simulators
Mountain Dew Lets People Try Out Virtual Reality Digital Skating
Companies in this industry can leverage virtual reality to offer state-of-the-art training methods for aspiring athletes.
CategoryMarketing
Aging Simulation Campaigns
Orange's Interactive Campaign Lets You Talk to Your Future Self
Disruptive innovation opportunity for tech companies to develop advanced facial motion capture software for various applications.
