Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

DUAC's Skin Care Ads Use Games to Show How Acne Makes Your Fingers Sad

 - Aug 20, 2014
References: fingertorture & adsoftheworld
Rather than choosing to go the route of showing boring before and after images for its skin care ads, this DUAC campaign takes the form of a game.

With 'Finger Torture,' players are able to make use of their webcam, microphone and keyboard to abuse four fingers and a thumb. Although acne happens on the face, this game addresses that your fingers also have to put up with touching it too. Each of the fingers features a different kind of technique to make acne disappear, like covering it up with gobs of makeup, popping pimples or trying to scrub them away. Alternatively, when players find out that these methods are rather futile, they can click through to learn more about DUAC's gel as a solution.