Rather than choosing to go the route of showing boring before and after images for its skin care ads, this DUAC campaign takes the form of a game.
With 'Finger Torture,' players are able to make use of their webcam, microphone and keyboard to abuse four fingers and a thumb. Although acne happens on the face, this game addresses that your fingers also have to put up with touching it too. Each of the fingers features a different kind of technique to make acne disappear, like covering it up with gobs of makeup, popping pimples or trying to scrub them away. Alternatively, when players find out that these methods are rather futile, they can click through to learn more about DUAC's gel as a solution.