I know my big concern when I am preparing to enter a watercraft is whether the life-preservers are sufficiently cute enough. Now I can boat easily with 'The Lifejacket.'
Designed by Fraser Reekie, The Lifejacket is geared to look more like a piece of sporting apparel, rather then a piece of lifesaving equipment. Gone are the straps and awful orange color; in are zippers and something that could pass as an outdoorsy style vest.
Implications - Today's consumer is no longer interested in pieces that play one purpose. Further, the mass concern for health and well being is at an all-time high, as mass breakouts of diseases like SARS or the bird flue have increased paranoia. Thus, products that combine everyday function with health concerns will fare well with consumers.
More Stats +/-
Extreme Snow Pod Racers
Large Laced Jackets
Lifejacket for Avalanches
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
'The Lifejacket' Will Have You Staying Afloat of Style
- By: Robyn CurrieJun 9, 2010 Updated: Aug 17 2011