Food retailers integrate forms of self-mockery to comically address critiques
Implications - Taking the constant critique from consumers and other retailers in stride, fast food brands are incorporating satire into their marketing approach to showcase pride. Using parodies and crude references to connect with viewers on a more approachable level, brands are seeking to convey a sense of confidence through self-reflective humor. This signifies a move away from timid marketing strategies toward strategies that address and target judgement.
1. Self-reflective Humor - Fast food brands are incorporating satire into their marketing approach to showcase pride.
2. Celebrity Endorsements - KFC is following the lead of other successful campaigns that have used celebrities to garner more attention for brands.
3. Multi-tasking Accessibility - Burger King and KFC have developed devices and trays to make eating fast food more convenient and accessible for their customers.
1. Fast Food Industry - The fast food industry can incorporate self-reflective humor and celebrity endorsements into their marketing to garner more attention from consumers and stay relevant.
2. Consumer Technology Industry - Innovations like KFC's Tray Typer show potential for consumer technology companies to create new products that combine convenience, accessibility, and sustainability.
3. Entertainment Industry - The use of celebrity endorsements and self-reflective humor can be adopted by the entertainment industry to promote their products or shows in a humorous way that makes them relatable to the average consumer.