If you're tired of eating deep fried chicken, a trip to KFC in Japan for chicken flavored rice balls would be a yummy yet expensive trip.
While KFC Japan just recently launched deep fried soup, it's already back at coming up with creative meals, and chicken-flavored rice is the latest dish. This dish is inspired by an already popular Japanese snack known as onigiri, which is usually made with many flavors, not just chicken ones. However, since KFC is a heavy chicken-based restaurant, it is using chicken flavoring.
This new option gives people who aren't super hungry the choice to enjoy a smaller treat that still incorporates the yummy and tasty chicken flavor.
The chicken-flavored rice ball isn't deep fried like the soup, so it's also a healthier item on the menu.
What Makes This Trend Stand Out
- Poultry-flavored Food
- The trend of incorporating chicken flavoring in different kinds of food products such as rice balls offers an opportunity for food manufacturers to explore new poultry-flavored offerings.
- Healthy Fast Food
- Healthier alternatives to traditional fast food options, such as non-deep fried items, can be explored as disruption opportunities within the fast food industry.
- Regional Menu Customization
- Introducing popular regional snacks such as Japanese onigiri customized with chicken flavors can attract local consumers and drive growth for multi-country fast-food chains.
Sectors Adopting This
- Fast Food Restaurants
- Fast food restaurants can introduce healthier menu options and region-specific flavors to attract a wider consumer base.
- Food Manufacturing
- Food manufacturing companies can explore the trend of incorporating chicken flavoring in different kinds of products to attract health-conscious customers and increase their market share.
- Restaurant Chains
- Multi-country fast food chains can offer locally inspired food items that cater to regional tastes while also creating a unique brand identity.
