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Connoisseur Coffee Comparisons

This Cheap Coffee Review Video Rates Brands Based on 5 Stars

— June 16, 2014 — Pop Culture
In a new Buzzfeed video, a cheap coffee review is given for a number of brands by a coffee connoisseur. Wes Johansen tastes coffee from Folgers, 7 Eleven, McDonalds, Maxwell House, Denny's, Starbucks and Dunkin Donuts and rates it using a 5 star system.

The expert reviews coffee from a combination of restaurants and inexpensive brands sold at grocery stores. While some fare fairly well, receiving up to 4 stars out of 5, others fail abysmally. One in particular got only 3/4 of a star. With descriptions such as 'dirty asphalt' and 'notes of soggy wheat cereal' Buzzfeed's cheap coffee review video is definitely worth watching before you try coffee from your local fast food restaurant or convenience store.
Trend Themes
1. Coffee Brand Reviews - As online coffee reviews are becoming more popular, businesses can leverage this trend by incentivizing customers to post positive reviews on their brand's website or social media pages.
2. Gourmet Coffee Culture - As consumers become increasingly interested in exploring the world of gourmet coffee, businesses can tap into this trend by introducing high-end, exotic, or rare coffee blends to their menus or products.
3. Inexpensive Coffee Alternatives - As more consumers search for cheaper coffee options, businesses can disrupt the coffee industry by offering alternatives such as instant coffee, single-serve coffee pods, or DIY coffee-making kits.
Industry Implications
1. Food & Beverage - Businesses in the food and beverage industry can use customer ratings and reviews as a tool for branding and offering quality products that meet consumer preferences.
2. E-commerce - E-commerce platforms can use the growing interest in coffee brand reviews as an opportunity to promote their products and encourage online shopping experiences.
3. Retail - Retail stores can use the rising trend of gourmet coffee culture to expand their product lines, offer unique in-store experiences, and create exclusive collaborations with specialized coffee brands.
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