These Entenmann's coffees have been created by White Coffee in partnership with the brand to provide consumers with a series of baked goods-inspired beverages to enjoy.
The coffees are being launched initially with the Breakfast Blend, which includes nine flavors including such festive options as Party Cake and Chocolate Donut. The coffees come in 10-ounce bags as well as single-serve pods to accommodate the different needs of customers. The products build on the popularity of flavored coffees as consumers seek to enjoy the artisan flavors found at the cafe elsewhere.
Executive Vice President at White Coffee Jonathan White spoke on the Entenmann's coffees saying, "The relationship does not succeed just through inspired coffee flavors and convenient packaging. It is aided by a natural connection between a brand's customer and their desire for a special coffee experience they can associate with the brand. That's what Entenmann's and White Coffee have found together over these years."
What Makes This Trend Stand Out
- Dessert-inspired Beverages
- Innovative companies can create flavorful beverages that offer the taste of popular desserts.
- Artisan Flavored Coffee
- Businesses can capitalize on the desire for artisan, cafe-style coffee by creating unique flavored coffee blends.
- Convenient Packaging
- Developing products in different packaging types, such as single-serve pods and bags, can meet the varying needs of customers.
Sectors Adopting This
- Beverage
- Companies in the beverage industry can expand their product lines by creating dessert-inspired coffee blends.
- Food
- Businesses in the food industry can tap into the trend of flavored coffee by creating unique blends with food flavors.
- Packaging
- Innovative companies in the packaging industry can explore convenient packaging options for food and beverage products, such as single-serve pods and bags.
