This World Hunger Relief Malaysia campaign was put together in partnership with QSR Brands Malaysia, which includes well-known chains like KFC and Pizza Hut. Due to a high poverty rate, there are a thousands of families that go to bed hungry each night. Through this campaign, some of the stories are told, including single mothers who are fully supporting four children, and people who have had to stop working due to a disability or the need to take care of another family member who needs care.
In an effort to provide food to those in need, people in Malaysia were asked to donate to Pizza Hut and KFC. As a result, with the held of World Hunger Relief Malaysia, families in need were set up on a six-month food program.