Veering away from it greasy fast food reputation, this KFC concept store design is intended to appeal to working adults. The Australian outpost of the KFC chain has a more professional target consumer in mind, as reflected in the retail space's more refined esthetic.
Located in a suburb of Syndey, the new branch "has a warm wooden interior, with newly designed graphics and a menu that features lighter fare than the chain is known for" according to Daniela Walker of PSFK. The concept store design includes a personalized menu where patrons can build their own meal with burgers, wraps and bowls as vehicles. The Parramatta location has also applied for liquor licenses in another strategy to appeal to their desired demographic.