Category
Fashion
Scaled Restraint
Trend cluster
Category
Footwear
FUNctionality
Drab products receive a stylized overhaul to blend purpose with fashion.
4.0
Trend score
Trend
What is the Footwear FUNctionality trend?
Footwear FUNctionality: As consumers look for products that serve a purpose with a fashionable flair, styles like rain boots are given a stylized update. This blending of aesthetics marries style and function for consumers who are looking for products that go beyond mere functionality.
Trend themes
Themes within the Footwear FUNctionality trend
Three behaviours holding the trend together01
Fashionable Functionality
As consumers look for products that serve a purpose with a fashionable flair, styles like rain boots are given a stylized update.
02
Adaptive Footwear Design
Designing quality foot apparel that is adaptable to all weather conditions is highly important.
03
Rain Boots for All
More fashion designers are coming up with attractive pieces for both adults and kids to wear in rainy weather conditions.
Industry implications
What the Footwear FUNctionality trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Footwear manufacturers and fashion designers have the opportunity to create rainproof, stylish wearables for men, women, and children.
For
Outdoor Gear Industry
A range of outdoor gear industries can incorporate stylish waterproof footwear into their gear and clothing collections.
For
Sports Industry
Integrating waterproof and stylish footwear can be incorporated for outdoor activities such as cycling.
Trend signals
Trend signals for Footwear FUNctionality
Trend score 4.0 out of 10, from popularity 64%, activity 49%, freshness 8%.
Popularity64%
Activity49%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Footwear FUNctionality trend
5 featured examples from Sep 18, 2013 to Sep 16, 2014CategoryFashion
Invisible Combat Boots
The Jeffrey Campbell Combat Boots are Seemingly Non-Existent
Disruptive innovation opportunity: Introduce crystal-clear footwear as a new trend in the fashion industry.
CategoryFashion
Sneaker-Shaped Wellies
The Hunter Daleton Boot are Slimmer and More Conspicuous
The footwear industry would benefit from incorporating more functional yet stylish designs for different occasions.
CategoryFashion
Stylish Rainproof Footwear
Urbanized Cycling Shoe by Jillian Tackaberry Keeps Feet Dry
Disruptive innovation opportunity: Integrate rainproof technology into fashionable footwear to meet the demand for stylish and functional shoes.
CategoryFashion
Sleek Nordic Rain Boots
The Unikia Nordic Grip Wets are Comfortable and Stylish
The Unikia Nordic Grip Wets highlight an opportunity for footwear companies to tap into the market for stylish and comfortable rain boots.
CategoryFashion
Metallic Rubber Boots
These Children's Hunter Boots Come in a Glistening Silver Colorway
Companies can capitalize on the latest style trends to create unique and fashionable clothing and accessories for children.
