McDonald's locations across the UK have began offering the McDonald's 'Signature Collection' as part of the restaurant's upscaling effort. The new collection will feature three new sandwiches that are thicker and offer more gourmet-style toppings.
The burgers will be made using only British and Irish beef and will be available in three different flavors: the 'Classic,' the 'BBQ' and the 'Spicy.' The Classic will be topped with traditional burger toppings and will include premium ingredients like beechwood-smoked bacon. The BBQ will feature barbecue sauce and coleslaw and the Spicy will come with jalapeño slices with Pepper Jack cheese. All of the gourmet burgers will be served on a brioche-style bun.
The introduction of the McDonald's Signature Collection positions the brand to compete with the rise of artisan and premium burger restaurants, which have been gained popularity in recent years.
Gourmet Fast Food Burgers
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Fast-Food Reservation Platforms
Silver Burger Buns
Recreated Movie Restaurants
Ground Chicken Burger Patties
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.