Category
Lifestyle
Assisted Choices
Trend cluster
Category
Simulated
Extravagance
Giving consumers a taste of luxury, brands offer lavish simulations.
4.4
Trend score
Trend
What is the Simulated Extravagance trend?
Simulated Extravagance: Offering consumers a taste of the high life, brands are turning to simulations that mimic extravagant situations. Moving beyond the typical target demographic, high-end brands are using virtual reality to make typically unattainable experiences more tangible for the average consumer, helping to reduce consumer apprehension through immersive visuals.
Trend themes
Themes within the Simulated Extravagance trend
Three behaviours holding the trend together01
Virtual Reality Simulations
Brands are using virtual reality to make typically unattainable experiences more tangible for the average consumer, providing disruptive innovation opportunities in creating virtual test drives and VR fashion shows.
02
VR Real Estate
Luxury homes sales brand Sotheby’s Internatonal Realty is using Samsung Gear VR to offer patrons an upscale VR tour through 360-degree video footage, a disruptive innovation opportunity for real estate marketing in the luxury housing market.
03
Multi-sensory VR Events
The success of virtual reality marketing for Kayak travel booking platform to transport individuals from London to Miami, provides disruptive innovation opportunities to create more multi-sensory VR pop-up events.
Industry implications
What the Simulated Extravagance trend means for industry
Where the trend changes the playbookFor
Automotive Industry
Car brands can explore creating more realistic simulations in their vehicle testing experiences, expanding into gaming platforms and maximizing engagement with tech-savvy audiences.
For
Real Estate Industry
Real estate agents and brands can incorporate VR technology to offer 360-degree tours of luxury homes to potential buyers seeking alternate home tours with highly prestigious brands such as Sotheby's.
For
Travel Industry
Travel companies can explore creating more immersive multi-sensory pop-up events to entice potential customers and to offer exciting new virtual experiences beyond a vacation destination.
Trend signals
Trend signals for Simulated Extravagance
Trend score 4.4 out of 10, from popularity 68%, activity 56%, freshness 8%.
Popularity68%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Simulated Extravagance trend
6 featured examples from Jul 31, 2014 to Feb 5, 2016CategoryAutos
Virtual Concept Vehicles
Playstation Gamers Can Test Drive the Nissan Vision Gran Turismo
The gaming industry can leverage virtual test drives as a means to engage and attract a wider audience, while also providing a new revenue stream through collaborations with autom…
CategoryTech
VR Fashion Shows
The 'Democratic Front Row' App Mimics the Fashion Week Experience
Opportunity for VR technology companies to develop immersive experiences for fashion shows.
CategoryMarketing
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
Using VR technology to offer virtual travel experiences and promote destinations.
CategoryAutos
Virtual Car Showrooms
Tesla's Car Showroom Can Now Be Browsed on Google Streetview
Implementing virtual car showrooms can enhance the car shopping experience and provide potential buyers with a detailed look at different models and features.
CategoryTech
VR Real Estate Platforms
Sotheby's Uses Virtual Reality Software to Sell Luxury Homes
The real estate industry can adopt virtual reality technology to enhance property tours and attract more potential buyers.
CategoryFashion
Faux Snow Fashion Campaigns
The Moncler Fall/Winter 2014/2015 Ads Feature Simulated Settings
The fashion industry could take inspiration from Moncler's faux snow campaign and experiment with unique and innovative ideas in their own campaigns.
