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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,233 more

Simulated Extravagance

Giving consumers a taste of luxury, brands offer lavish simulations

Implications - Offering consumers a taste of the high life, brands are turning to simulations that mimic extravagant situations. Moving beyond the typical target demographic, high-end brands are using virtual reality to make typically unattainable experiences more tangible for the average consumer, helping to reduce consumer apprehension through immersive visuals.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 46 Examples:
198,024 Total Clicks
Date Range:
Jul 14 — Feb 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Virtual Concept Vehicles
Virtual Concept Vehicles
Playstation Gamers Can Test Drive the Nissan Vision Gran Turismo
You might never get to really get behind the wheel of the Concept 2020 Nissan Vision Gran Turismo, but if you’re a gamer, getting to take the car for a virtual spin might just be good enough.... MORE
VR Fashion Shows
VR Fashion Shows
The 'Democratic Front Row' App Mimics the Fashion Week Experience
‘Democratic Front Row’ is a new VR app that recreates the feeling of sitting front row at a fashion show. Although many consumers are interested in fashion, actually attending a runway... MORE
Vacation-Inspired VR Events
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
Held on Blue Monday, the day science has determined to be the “saddest” day of the year, this intriguing VR event for travel booking platform Kayak transported individuals from London to... MORE
Virtual Car Showrooms
Virtual Car Showrooms
Tesla's Car Showroom Can Now Be Browsed on Google Streetview
Even if you’re as far away as you could possibly be from Seattle, it’s now possible to step foot inside Tesla’s car showroom—virtually, anyway. Since Google Maps now lets you... MORE
VR Real Estate Platforms
VR Real Estate Platforms
Sotheby's Uses Virtual Reality Software to Sell Luxury Homes
Upscale auction house Sotheby’s is venturing into the world of VR real estate and is now using virtual reality technology to sell its luxury homes. Sotheby’s Internatonal Realty is using... MORE
Faux Snow Fashion Campaigns
Faux Snow Fashion Campaigns
The Moncler Fall/Winter 2014/2015 Ads Feature Simulated Settings
The Moncler Fall/Winter 2014/2015 campaign has simulated a wintery backdrop within pictures shot by photographer Steven Meisel. In the advertisements, models Anna Ewers, Sasha Luss and RJ King... MORE

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Related Examples

Immersive Hockey VR Campaigns
Immersive Hockey VR Campaigns
Reebok Hosted a VR Pop-Up at the 2016 NHL All-Star Weekend
VR Shakespearean Performances
VR Shakespearean Performances
The 'I-CAVE' Project Brings Shakespeare to Life with Virtual Reality
Virtual Gesture-Control Games
Virtual Gesture-Control Games
This VR Shooter Lets You Use Real Physical Gestures
VR Gallery Tours
VR Gallery Tours
The Courtauld Gallery Now Allows Patrons to View Its Exhibits from Home
Virtual Reality Studios
Virtual Reality Studios
Samsung is Opening a VR Studio in New York City
Immersive VR Casinos
Immersive VR Casinos
This Game Allows Players to Gamble Real Money in a Virtual Environment
VR Winterwear Apps
VR Winterwear Apps
Jaunt and North Face Take Shoppers on a Virtual Adventure
Free-Rotation VR Pods
Free-Rotation VR Pods
The Rotating Krush Moveo Simulation Pod is Showing Off At CES 2016
VR Retail-Enabling Platforms
VR Retail-Enabling Platforms
The Sixense 'vRetail' Digital Shopping Platform Immerses Shoppers
VR Dealership Showrooms
VR Dealership Showrooms
The Audi Virtual Showroom was Showcased by the Brand at CES 2016
Modular VR Headsets
Modular VR Headsets
The 'Hacker Dev Kit' from 'OSVR' Made Its Debut at CES 2016
Virtual Reality Santa Visits
Virtual Reality Santa Visits
The JCPenney VR Santa Experience is Driving In-Store Traffic
Smartphone VR Lenses
Smartphone VR Lenses
The 'Teleport' Smartphone Virtual Reality Camera Enables Custom Experiences
VR-Powered Hotel Dinners
VR-Powered Hotel Dinners
Ibiza's Hard Rock Hotel Hosted a Samsung Gear VR Gastronomy Experience
play_circle_filled Festive VR Dining Experiences
Festive VR Dining Experiences
TGI Fridays' Holiday Experience Transports Diners to the Arctic
Livestreamed Basketball Games
Livestreamed Basketball Games
NextVR is Streaming the First NBA Game Of the Season
play_circle_filled Virtual Reality Orchestras
Virtual Reality Orchestras
LA Phil's 'VAN Beethoven' Experience Visualizes Classical Music
Pop-Up Eco-Energy Labs
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
Virtual Flight Experiences
Virtual Flight Experiences
Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
VR Cricket Experiences
VR Cricket Experiences
'A Proper Ball' is a VR Event from Yorkshire Tea and the ECB
Minimalist Vintage Automobiles
Minimalist Vintage Automobiles
The Caterham Seven 160 Remodel Goes Back to the Basics
Plug-In Sportscar Hybrids
Plug-In Sportscar Hybrids
The Radically Innovative BMW i8 is a First for the Car Company
play_circle_filled Audible Virtual Streetscapes
Audible Virtual Streetscapes
Sounds of Street View Lets You Hear Google Maps
Suited Boxer Runways
Suited Boxer Runways
The Moncler Gamme Bleu Spring/Summer 2015 Collection is Fighter-Themed
Customizable Child Cars
Customizable Child Cars
The Toyota Camatte Lab at the Tokyo Toy Show 2014 Showed Off Interactivity
Real-World Gaming Cars
Real-World Gaming Cars
The Volkswagen Vision Gran Turismo Was Developed for a Video Game
Electrifying Race Cars
Electrifying Race Cars
The MiEV Evolution is the Latest All-Electric Race Car from Mitsubishi
Featherweight Concept Cars
Featherweight Concept Cars
Ford's Lightweight Concept Car Uses Advanced Weight-Saving Materials
Virtual Stadium Tours
Virtual Stadium Tours
Google Maps is Allowing Fans to Step Foot into the World Cup Stadiums
Iconic Building Block Cars
Iconic Building Block Cars
The LEGO Mini Cooper is a Cute Replica of the Classic Car
Self-Driving Smart Cars
Self-Driving Smart Cars
The Google Self-Driving Car Doesn't Have Breaks or a Steering Wheel
Superimposed Album Covers
Superimposed Album Covers
Classic Music Gets a Google Street View Album Cover Makeover
Apocalyptic Street View Images
Apocalyptic Street View Images
Urban Jungle Street View Fills Google Maps with Endless Plants
Time-Elapsing Collages
Time-Elapsing Collages
Classic Paintings Meet Google Street View
Historical Painting Street Views
Historical Painting Street Views
Reddit User Shystone Inserts Paintings into London's Streets
Sleek Slope Style Lookbooks
Sleek Slope Style Lookbooks
The Moncler Grenoble Fall/Winter 2014 Collection is Exciting and Cozy
Interactive Virtual Scavenger Hunts
Interactive Virtual Scavenger Hunts
Cern Computing Centre Added a Twist to Its Indoor Google Maps
play_circle_filled Exotic Italian Virtual Tours
Exotic Italian Virtual Tours
Google Street View Whisks You Away On A Virtual Tour Venice-Stlye
Luxe Eskimo Advertising
Luxe Eskimo Advertising
The Moncler Gamme Rouge Fall/Winter 2013 Campaign is Cozy
Architecturally Stark Outerwear
Architecturally Stark Outerwear
The Moncler M Capsule Collection is Structurally Sound
Haute Arctic Couture
Haute Arctic Couture
The Moncler Gamme Rouge Fall/Winter 2013 Collection is Fur-Clad
Prismatic Exaggeration Garments
Prismatic Exaggeration Garments
The W Magazine Living Large Editorial was Shot by Mert and Marcus
Luxe Alpine Runways
Luxe Alpine Runways
The Moncler Gammer Rouge Fall 2012 Collection is Snow-Bound
play_circle_filled Crowdsourced GPS Maps
Crowdsourced GPS Maps
'Streetview Updating by Hertz' Places Google Cameras on Rental Cars
Down-Filled Shirts
Down-Filled Shirts
Moncler Grenoble Padded Shirt is Cushioned for Comfort
Mismatched Winterwear
Mismatched Winterwear
The Moncler Grenoble Tweed Jacket is a Hybrid Coat