Giving consumers a taste of luxury, brands offer lavish simulations
Implications - Offering consumers a taste of the high life, brands are turning to simulations that mimic extravagant situations. Moving beyond the typical target demographic, high-end brands are using virtual reality to make typically unattainable experiences more tangible for the average consumer, helping to reduce consumer apprehension through immersive visuals.
Trend Themes
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Virtual Reality Simulations — Brands are using virtual reality to make typically unattainable experiences more tangible for the average consumer, providing disruptive innovation opportunities in creating virtual test drives and VR fashion shows.
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VR Real Estate — Luxury homes sales brand Sotheby’s Internatonal Realty is using Samsung Gear VR to offer patrons an upscale VR tour through 360-degree video footage, a disruptive innovation opportunity for real estate marketing in the luxury housing market.
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Multi-sensory VR Events — The success of virtual reality marketing for Kayak travel booking platform to transport individuals from London to Miami, provides disruptive innovation opportunities to create more multi-sensory VR pop-up events.
Industry Implications
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Automotive Industry — Car brands can explore creating more realistic simulations in their vehicle testing experiences, expanding into gaming platforms and maximizing engagement with tech-savvy audiences.
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Real Estate Industry — Real estate agents and brands can incorporate VR technology to offer 360-degree tours of luxury homes to potential buyers seeking alternate home tours with highly prestigious brands such as Sotheby's.
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Travel Industry — Travel companies can explore creating more immersive multi-sensory pop-up events to entice potential customers and to offer exciting new virtual experiences beyond a vacation destination.
6 Featured, 46 Examples:
252,726 Total Clicks
Date Range:
Jul 14 — Feb 16
Trending:
Warm
Consumer Insight Topics:
