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Simulated Extravagance

Giving consumers a taste of luxury, brands offer lavish simulations

Implications - Offering consumers a taste of the high life, brands are turning to simulations that mimic extravagant situations. Moving beyond the typical target demographic, high-end brands are using virtual reality to make typically unattainable experiences more tangible for the average consumer, helping to reduce consumer apprehension through immersive visuals.

SCORE 4.9

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Activity

Freshness

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Patterns

6 Featured, 46 Examples: 181,633 Total Clicks

Date Range: Jul 14 - Feb 16

Trending: Warm

Consumer Insight Topics: Tech Marketing Interactive Luxury Branding

Featured Examples

Virtual Concept Vehicles - Playstation Gamers Can Test Drive the Nissan Vision Gran Turismo

SCORE 6.5

Warm 11,953 Clicks Pub: Sep 19, 14

Virtual Concept Vehicles

Playstation Gamers Can Test Drive the Nissan Vision Gran Turismo

You might never get to really get behind the wheel of the Concept 2020 Nissan Vision Gran Turismo, but if you’re a gamer, getting to take the car for a virtual spin might just be good enough.... [More]

VR Fashion Shows - The 'Democratic Front Row' App Mimics the Fashion Week Experience

SCORE 7

Warm 3,573 Clicks Pub: Feb 5, 16

VR Fashion Shows

The 'Democratic Front Row' App Mimics the Fashion Week Experience

‘Democratic Front Row’ is a new VR app that recreates the feeling of sitting front row at a fashion show. Although many consumers are interested in fashion, actually attending a runway... [More]

Vacation-Inspired VR Events - This Kayak Pop-Up Transported People to Miami Via VR

SCORE 5.5

Warm 9,678 Clicks Pub: Jan 20, 16

Vacation-Inspired VR Events

This Kayak Pop-Up Transported People to Miami Via VR

Held on Blue Monday, the day science has determined to be the “saddest” day of the year, this intriguing VR event for travel booking platform Kayak transported individuals from London to... [More]

Virtual Car Showrooms - Tesla's Car Showroom Can Now Be Browsed on Google Streetview

SCORE 4.3

Average 3,386 Clicks Pub: Sep 4, 14

Virtual Car Showrooms

Tesla's Car Showroom Can Now Be Browsed on Google Streetview

Even if you’re as far away as you could possibly be from Seattle, it’s now possible to step foot inside Tesla’s car showroom—virtually, anyway. Since Google Maps now lets you... [More]

VR Real Estate Platforms - Sotheby's Uses Virtual Reality Software to Sell Luxury Homes

SCORE 2.8

Mild 1,746 Clicks Pub: Jan 11, 16

VR Real Estate Platforms

Sotheby's Uses Virtual Reality Software to Sell Luxury Homes

Upscale auction house Sotheby’s is venturing into the world of VR real estate and is now using virtual reality technology to sell its luxury homes. Sotheby’s Internatonal Realty is using... [More]

Faux Snow Fashion Campaigns - The Moncler Fall/Winter 2014/2015 Ads Feature Simulated Settings

SCORE 2.3

Untested 1,638 Clicks Pub: Jul 30, 14

Faux Snow Fashion Campaigns

The Moncler Fall/Winter 2014/2015 Ads Feature Simulated Settings

The Moncler Fall/Winter 2014/2015 campaign has simulated a wintery backdrop within pictures shot by photographer Steven Meisel. In the advertisements, models Anna Ewers, Sasha Luss and RJ King... [More]