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Mainstream Restriction

The alternative diet transitions from niche to necessary for consumers

Implications - As the health movement expands, consumers aren't simply seeking out healthier choices like gluten-free and Vegan, but coming to expect them in products. Brands are responding in kind with blatant packaging that boasts healthful benefits to aid consumers who are browsing for buzz words in the store aisles.

SCORE 5.5

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Activity

Freshness

Megatrends

Patterns

6 Examples, 49 Related: 160,224 Total Clicks

Date Range: Jun 14 - Sep 16

Trending: This Year and Average

Consumer Insight Topics: Marketing Lifestyle Food Health Branding

Featured Examples

Biodegradable Chip Packaging - The Boulder Canyon Chip Snacks are Sold in Compostable Bags

SCORE 6.1

Warm 1,897 Clicks Pub: Sep 16, 14

Biodegradable Chip Packaging

The Boulder Canyon Chip Snacks are Sold in Compostable Bags

Boulder Canyon is making an effort to save the environment thanks to its eco-friendly packaging for its chip snacks. The bags the chips are sold in are 100% compostable in the hopes of reducing the... [More]

Dairy-Free Cold-Pressed Milkshakes - The New Coldpress Almond Drink is Just 49 Calories Per Bottle

SCORE 6.3

This Year and Warm 705 Clicks Pub: Sep 2, 16

Dairy-Free Cold-Pressed Milkshakes

The New Coldpress Almond Drink is Just 49 Calories Per Bottle

The number of consumers who choose dairy-free products for dietary reasons or preference is on the rise, so the Coldpress almond drink is formulated to be a delicious alternative. At just 49... [More]

Fruity Fair Trade Snacks - Geobar's Natural Energy Bars Are Healthy & Fair Trade

SCORE 4.1

Average 3,122 Clicks Pub: Sep 25, 14

Fruity Fair Trade Snacks

Geobar's Natural Energy Bars Are Healthy & Fair Trade

The natural energy bars from Geobar are made in a variety of flavors to suit whatever you feel like snacking on, whether that’s fruit, berries granola or something a little indulgent and... [More]

Protein-Packed Bean Chips - Beanitos' Flavored Chips Have a Base of Beans Rather Than Potatoes

SCORE 3.8

Mild 3,452 Clicks Pub: Oct 9, 14

Protein-Packed Bean Chips

Beanitos' Flavored Chips Have a Base of Beans Rather Than Potatoes

Instead of making its crispy chip snacks with genetically starchy potatoes and unhealthy trans fats, Beanitos are a clean snack that’s made with beans. The white bean, black bean and pinto... [More]

Savory Snack Bars (UPDATE) - STRONG & KIND Protein Bars Are Delightfully Savory Snacks

SCORE 3.9

Mild 1,839 Clicks Pub: Jun 18, 14

Savory Snack Bars (UPDATE)

STRONG & KIND Protein Bars Are Delightfully Savory Snacks

STRONG & KIND is a new line of savory protein bars from KIND Healthy Snacks that was developed to satisfy a need in the market for savory snack that was also good for you. It seems like a pretty... [More]

Seasonal Grain-Free Granolas - Ideal's Grain-Free Granola is Made with Nuts, Seeds, Honey and Spices

SCORE 3.1

This Year and Mild 168 Clicks Pub: Sep 14, 16

Seasonal Grain-Free Granolas

Ideal's Grain-Free Granola is Made with Nuts, Seeds, Honey and Spices

Rather than being made with a base of oats or another type of cereal grain, Ideal Granola’s grain-free granolas are only made with nuts, seeds, spices and healthy sweeteners. This particular &#... [More]