The alternative diet transitions from niche to necessary for consumers
Implications - As the health movement expands, consumers aren't simply seeking out healthier choices like gluten-free and Vegan, but coming to expect them in products. Brands are responding in kind with blatant packaging that boasts healthful benefits to aid consumers who are browsing for buzz words in the store aisles.
Trend Themes
1. Healthful Packaging - Brands are responding to the mainstream health movement with packaging that boasts healthful benefits to aid consumers who are browsing for buzz words in the store aisles.
2. Clean Snacks - Consumers are looking for snacks with simpler, whole food ingredient lists and fewer artificial additives.
3. Dairy-free Alternatives - Increasing numbers of consumers either prefer to consume dairy-free products or cannot tolerate dairy, creating a demand for animal-free alternatives.
Industry Implications
1. Packaging - Opportunities exist to innovate new types of packaging with clear healthful benefits that appeal to health-conscious consumers.
2. Food and Beverage Manufacturing - There is a growing demand for clean snacks that are made from whole food ingredients and free from artificial additives such as GMOs, as well as dairy-free alternatives.
3. Fitness and Wellness - The mainstream restriction and health movements are creating an increased demand for healthier, whole food snacks and dairy-free alternatives in the fitness and wellness industries.
