Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mainstream
Restriction
The alternative diet transitions from niche to necessary for consumers.
3.7
Trend score
Trend
What is the Mainstream Restriction trend?
Mainstream Restriction: As the health movement expands, consumers aren't simply seeking out healthier choices like gluten-free and Vegan, but coming to expect them in products. Brands are responding in kind with blatant packaging that boasts healthful benefits to aid consumers who are browsing for buzz words in the store aisles.
Trend themes
Themes within the Mainstream Restriction trend
Three behaviours holding the trend together01
Healthful Packaging
Brands are responding to the mainstream health movement with packaging that boasts healthful benefits to aid consumers who are browsing for buzz words in the store aisles.
02
Clean Snacks
Consumers are looking for snacks with simpler, whole food ingredient lists and fewer artificial additives.
03
Dairy-Free Alternatives
Increasing numbers of consumers either prefer to consume dairy-free products or cannot tolerate dairy, creating a demand for animal-free alternatives.
Industry implications
What the Mainstream Restriction trend means for industry
Where the trend changes the playbookFor
Packaging
Opportunities exist to innovate new types of packaging with clear healthful benefits that appeal to health-conscious consumers.
For
Food and Beverage Manufacturing
There is a growing demand for clean snacks that are made from whole food ingredients and free from artificial additives such as GMOs, as well as dairy-free alternatives.
For
Fitness and Wellness
The mainstream restriction and health movements are creating an increased demand for healthier, whole food snacks and dairy-free alternatives in the fitness and wellness industries.
Trend signals
Trend signals for Mainstream Restriction
Trend score 3.7 out of 10, from popularity 55%, activity 49%, freshness 8%.
Popularity55%
Activity49%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Mainstream Restriction trend
7 featured examples from Jun 18, 2014 to Sep 14, 2016CategoryEco
Biodegradable Chip Packaging
The Boulder Canyon Chip Snacks are Sold in Compostable Bags
The adoption of biodegradable chip packaging can disrupt the traditional packaging industry and drive the demand for sustainable packaging solutions.
CategoryLifestyle
Dairy-Free Cold-Pressed Milkshakes
The New Coldpress Almond Drink is Just 49 Calories Per Bottle
Opportunity for the food and beverage industry to expand its product offerings by developing dairy-free alternatives.
CategoryLifestyle
Fruity Fair Trade Snacks
Geobar's Natural Energy Bars Are Healthy & Fair Trade
Industry that can benefit from the development and marketing of healthy and unique snack options.
CategoryLifestyle
Protein-Packed Bean Chips
Beanitos' Flavored Chips Have a Base of Beans Rather Than Potatoes
Companies within the snack food industry can explore incorporating beans into their product lineup to cater to health-conscious consumers seeking nutritious options.
CategoryLifestyle
Savory Snack Bars (UPDATE)
STRONG & KIND Protein Bars Are Delightfully Savory Snacks
Develop healthier snack options using only simple and natural ingredients, focusing on healthy snacking with real food items and clean labels.
CategoryLifestyle
Seasonal Grain-Free Granolas
Ideal's Grain-Free Granola is Made with Nuts, Seeds, Honey and Spices
Ideal Granola's grain-free granolas present a disruptive innovation opportunity in the food and beverage industry by catering to the needs of health-conscious consumers.
CategoryLifestyle
GMO-Free Garlic Vinaigrettes
This Organic Roasted Garlic Vinaigrette Features a Complex Flavor
The food industry can expand their product lines and create more options for health-conscious and GMO-free consumers.
