Category
Fashion
Aromatic Utility
Trend cluster
Category
Generational
Footwear
Instead of fit or function, brands use time periods as inspiration.
4.4
Trend score
Trend
What is the Generational Footwear trend?
Generational Footwear: Although the cyclical nature of fashion is nothing new, brands are using the quintessential aesthetics of specific generations -- past or future -- in design for aesthetic appeal. This approach to design targets consumers more concerned with aesthetics rather than functionality.
Trend themes
Themes within the Generational Footwear trend
Three behaviours holding the trend together01
Generational Aesthetics
Designers are using the aesthetics of specific generations to target consumers concerned with style first, function second.
02
Eco-Friendly Materials
Fashion brands are incorporating environmentally conscious materials into their products.
03
Futuristic Designs
Shoe designs are embracing sci-fi, lunar-like and geometric shapes that feature spikes, graphic patterns and wavy soles.
Industry implications
What the Generational Footwear trend means for industry
Where the trend changes the playbookFor
Fashion
New fashion trends are embracing generational aesthetics and eco-friendly materials as well as futuristic designs.
For
Sustainability
Rapidly changing fashion trends raise serious questions about sustainability in the fashion industry.
For
Retail
Footwear retailers need to adapt to changing trends by embracing new styles and shifting to eco-friendly options.
Trend signals
Trend signals for Generational Footwear
Trend score 4.4 out of 10, from popularity 50%, activity 74%, freshness 8%.
Popularity50%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Generational Footwear trend
5 featured examples from Sep 10, 2013 to Sep 24, 2014CategoryFashion
Graphic Futuristic Footwear
The Adidas Originals Fall/Winter 2014 is Looking to Change the Game
The footwear industry can look at incorporating trendy graphics and new materials to traditional silhouettes for a fresh approach to product design.
CategoryFashion
Futuristically Spiky Footwear
The Nike Free Orbit II SP is a Stylish Cool Grey Slip-On Sneaker
The athletic footwear industry can tap into the trend of futuristic footwear and leverage disruptive innovation in materials, performance-enhancing features, and smart technology…
CategoryFashion
Ornate 80s-Themed Loafers
These Irregular Choice Goody Two Shoes Reveal Jewelled Accents
Explore opportunities in the fashion industry to design and create bold, daring and comfortable statement footwear that's both practical and over the top with colorful fabrics, je…
CategoryFashion
Retrospective Luxury Slippers
These Christian Louboutin Slippers Mimic Traditional Japanese Shoes
Luxury fashion brands can look to collaborate with artists and cultures outside of their own to create unique and innovative products.
CategoryFashion
30s-Inspired Footwear
Coclico Designs Long-Lasting Shoes Made for Rigors of Modern Urban Life
The fashion industry can adopt eco-friendly practices and incorporate vintage elements to create footwear that appeals to consumers desiring both style and social responsibility.
