Watermarked Sneakers

The Vans x Andrea Crews Collection Features Waves of Colors for Summer 2014

Andrea Crews and Vans are joining forces to create an exclusive collection for Spring/Summer 2014 called 'Vans x Andrea Crews.' The collection will boast three unique prints that resemble vibrant watermarks.

The three shoes adhere to the classic Vans Slip-On aesthetic, but fuse Andrea Crew's outlandish and playful approach to fashion and patterns. Their color-scheme consists of blues and purples with lime-green interiors. They act as the perfect shoes to get you through the summer months and fit in with the California streetwear styles.

Unfortunately, the Andrea Crews x Vans collection will only be available through five select retailers around the world: Colette, Wut Berlin, Liger Store, I.T and Beaker. So if you are not familiar with any of those stores, keep a keen eye for the shoes popping up online.

Watermark Patterns
Incorporating customized watermark designs into apparel and accessories creates unique looks and opportunities for personalization.
Exclusive Collaborations
Collaborating with exclusive partners creates a sense of scarcity and uniqueness in product offerings.
Streetwear Aesthetics
Incorporating streetwear fashion and culture into mainstream fashion opens up new markets and demographics.

Industries Being Reshaped

Fashion & Apparel
Innovations in customized patterns and exclusive partnerships create opportunities for disruption in the fashion industry.
Retail & E-commerce
Exclusivity in product offerings creates opportunities for disruption in the retail and e-commerce industries.
Footwear
Incorporating streetwear aesthetics into the footwear industry creates opportunities for disruption and expansion into new markets.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 89%
Activity 81%
Freshness 8%