Although there are still a few more weeks to go until the FIFA 2014 World Cup begins in Brazil, McDonald's Japan will be kicking off the celebrations early with some World Cup food. Although there's a lot of focus on Brazil right now, the soccer games involve multiple countries with fans all over the world. In honor of this, the 14 new World Cup-themed menu items take cues from flavors of different nations.
Food items include: Brazilian Barbeque Beef Burgers, German Pork Schnitzel Burgers, Spanish Omelet Muffins, Japanese Mincemeat Burgers and French Chicken Cordon Bleu Burgers. Drinks and desserts on the menu also draw in flavors from a few more countries, saluting Holland, the Netherlands and Belgium.
This soccer-inspired menu will start rolling out on May 27th, ahead of the games in June.
What's Driving This Trend
- Global Themed Menus
- The introduction of globally themed menus at fast food chains to attract customers looking for unique and foreign flavors.
- Localized Fast Food
- The trend of fast food chains introducing menu items that cater to the local tastes and preferences of different regions around the world.
- Sports-themed Food
- The trend of fast food chains creating sports-themed food items to align with global events and appeal to sports fans worldwide.
Who This Affects Most
- Fast Food
- Introduction of globally themed and localized fast food menus presents an opportunity within the fast food industry to appeal to a wider range of customers and increase revenue.
- Food and Beverage
- Creating sports-themed food and beverages to celebrate global events presents an opportunity for the food and beverage industry to capitalize on heightened consumer interest and generate buzz.
- Marketing
- Partnering with global events or sports tournaments and creating special menus or themed items provides an opportunity for marketing and advertising industries to promote brands and drive sales.
