Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Seasonal
Simplicity
Holiday aesthetics take a minimalist turn to satiate design-conscious buyers.
4.3
Trend score
Trend
What is the Seasonal Simplicity trend?
Seasonal Simplicity: Capturing holiday spirit in a more subtle manner, brands are turning to minimal seasonal aesthetics to appease design-conscious consumers. Updating traditional decor like wreaths and Christmas trees with contemporary designs, consumers are trading in traditionally flamboyant colors and imagery for more casual, laid-back aesthetics. This reflects a turn toward more subtle forms of seasonal celebration.
Trend themes
Themes within the Seasonal Simplicity trend
Three behaviours holding the trend together01
Minimalistic Holiday Aesthetics
Retailers are turning to subtle and contemporary designs for traditional holiday items such as Christmas trees and ornaments to cater to design-conscious consumers that are in search of a more laid-back aesthetic.
02
Mystery Wrapped Gifts
Brands are adding a little mystery and intrigue by creating unbranded Christmas gifts that perfectly balance out the work to holiday mode transition and get their customers excited.
03
Rustic Holiday Decor accents
Consumers are looking for handmade rustic decor accents like stacked wood tannenbaums and festive felt garlands to add a cozy and vintage feel to their homes this holiday season.
Industry implications
What the Seasonal Simplicity trend means for industry
Where the trend changes the playbookFor
Home Decor Industry
The home decor industry will greatly benefit from catering towards consumer demands for seasonal home design options that are more subtle or feature natural, rustic elements.
For
Retail Industry
Retailers that experiment with new holiday designs that step away from the traditional to offer shoppers a contemporary take, are bound to entice customers with their unique and lasting assortments.
For
Gift Industry
Gifting brands that offer unique and mysterious seasonal gift boxes appeal to modern consumers who are after more meaningful and distinctive gift items that they can keep long after the holiday season.
Trend signals
Trend signals for Seasonal Simplicity
Trend score 4.3 out of 10, from popularity 54%, activity 67%, freshness 8%.
Popularity54%
Activity67%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Seasonal Simplicity trend
5 featured examples from Nov 20, 2013 to Nov 3, 2015CategoryArt & Design
Spindly Yarn-Wrapped Trees
Urban Outfitters' Tiny Christmas Tree is a Cute Space-Saver
The trend of creating yarn-wrapped Christmas trees offers opportunities for craft and DIY industries to provide materials and tutorials for creating unique holiday decor.
CategoryArt & Design
Festive Felt Garlands
Etsy's What No Mints Shop Sells Handmade Wall Art Decor
The market for art and craft supplies is growing as more people turn to do-it-yourself projects and seek out unique handmade items to decorate their homes.
CategoryArt & Design
Contemporary Holiday Trees
Urban Outfitters' Gumball Tree is a Modern Take on Classic Decor
Innovative manufacturers produce modern, minimalist decor for the holiday season.
CategoryMarketing
Giftable Holiday Chocolates
Tenfold Creative Designed a Christmas Gift with Mystery
Designing creative and engaging marketing materials that generate excitement and positive connotations to clients.
CategoryArt & Design
Stacked Wood Tannenbaums
This Barnwood Christmas Tree is a Rustic Holiday Accent
E-commerce platforms can cater to the growing market for rustic home decor by showcasing and selling products like stacked wood tannenbaums.
