Contemporary Holiday Trees

Urban Outfitters' Gumball Tree is a Modern Take on Classic Decor

Urban Outfitters' contemporary holiday tree is a modern take on traditional Christmas decor. While many may opt for a classic Christmas tree this holiday season, a contemporary alternative acts as a versatile decor item that can be used long after winter.

This gumball tree from Urban Outfitters resembles a classic leaf-less tree -- featuring a white, branched base that is accented with tiny, round bulbs. Though it appears bare and minimalist in its overall look, this holiday tree is given a dose of fun when turned on.

Once powered up, the tree's bulbs light up to reveal a rainbow of bright hues. While not a literal translation of a gumball machine, this festive home accessory is loosely inspired by the chewing gum spheres.

Contemporary Holiday Decor
The use of unconventional materials and design to create holiday decor.
Minimalist Christmas Trees
The trend towards using small, modern and simplistic Christmas trees for decoration.
Multifunctional Decor
Decor items that can be reused or repurposed year-round

Industries Being Reshaped

Consumer Goods
Innovative manufacturers produce modern, minimalist decor for the holiday season.
Retail
Retail stores offer a diverse selection of holiday decor to appeal to a wider audience.
Interior Design
Opportunities for interior designers to incorporate unconventional holiday decor into clients' homes.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 50%
Freshness 8%

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