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Simplified Takeout

Food retailers heighten takeout packaging with greater on-the-go portability

Implications - Focusing more on function than aesthetic appeal, fast food retailers are enhancing their packaging with features to make on-the-go consumption easier. Customizing takeout containers with drink holders and easy-to-hold frames, brands are seeking to make takeout not only mobile but conducive to individual use. This suggests a turn toward more convenient methods of consumption.
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
584,769 Total Clicks
Dec 13 - Oct 14
Warm
MarketingLifestyleFoodBranding
Featured Examples
Fast Food Bento Boxes - KFC Japan Now Serves Chicken-Filled Bento Boxes with Rice and Sides
SCORE 6
Warm 7,302 Clicks Pub: Jun 16, 14
Fast Food Bento Boxes
KFC Japan Now Serves Chicken-Filled Bento Boxes with Rice and Sides
With fried chicken becoming a popular meal addition all over the world, KFC Japan is now selling fast food bento boxes. These special KFC bento boxes are only served at KFC’s Niwatorikaratei... [More]
Poultry-Headed Packaging - Chicken Kitchen Branding Lets the Illustration Dictate the Carton's Shape
SCORE 5.3
Warm 15,200 Clicks Pub: Dec 3, 13
Poultry-Headed Packaging
Chicken Kitchen Branding Lets the Illustration Dictate the Carton's Shape
It’s standard and typically more economical for a company to order mass-produced containers on which they then incorporate their branding, but Chicken Kitchen packaging represents a slightly... [More]
Compact Fast Food Containers - Rob Bye Designs a New Concept for McDonald's Fast Food Containers
SCORE 5
Average 6,478 Clicks Pub: Dec 5, 13
Compact Fast Food Containers
Rob Bye Designs a New Concept for McDonald's Fast Food Containers
Fast food containers have a short lifespan, but if they can be designed to be as useful as possible within that time, it’s all the better. This concept for a new McDonald’s Big Mac box... [More]
Typographic Food Boxes - White Castle's Fast Food Boxes Contain and Spell Out What You Crave
SCORE 2.9
Mild 1,864 Clicks Pub: Aug 4, 14
Typographic Food Boxes
White Castle's Fast Food Boxes Contain and Spell Out What You Crave
These fast food boxes developed for the White Castle chain feature a design that spells out “Crave” when enough boxes are placed side-by-side. The bag and box designs by Zimmerman... [More]
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