Category
Lifestyle
Assisted Choices
Trend cluster
Category
Simplified
Takeout
Food retailers heighten takeout packaging with greater on-the-go portability.
4.5
Trend score
Trend
What is the Simplified Takeout trend?
Simplified Takeout: Focusing more on function than aesthetic appeal, fast food retailers are enhancing their packaging with features to make on-the-go consumption easier. Customizing takeout containers with drink holders and easy-to-hold frames, brands are seeking to make takeout not only mobile but conducive to individual use. This suggests a turn toward more convenient methods of consumption.
Trend themes
Themes within the Simplified Takeout trend
Three behaviours holding the trend together01
On-the-go Packaging
Fast food retailers are enhancing their packaging with features to make on-the-go consumption easier by customizing takeout containers with drink holders and easy-to-hold frames.
02
Compact Packaging
Designers are developing fast food packaging that eliminates the need for paper bags, such as McDonald's Big Mac box that combines fries and burgers in a single box, or KFC's bento box that contains multiple items in a single container.
03
Branded Packaging
Fast food companies are incorporating branding into their packaging to differentiate themselves, such as Chicken Kitchen's custom-shaped carton with bold illustrations, or White Castle's typographic food boxes that spell out 'Crave.'
Industry implications
What the Simplified Takeout trend means for industry
Where the trend changes the playbookFor
Fast Food Industry
Fast food retailers can use innovative packaging designs to differentiate their products and create a more convenient experience for customers.
For
Packaging Industry
The packaging industry can develop more on-the-go and compact packaging solutions to meet the growing demand for convenience in the fast food industry.
For
Advertising Industry
Advertising agencies can create brand packaging designs that resonate with customers and tell a story, such as Chicken Kitchen's packaging, which features bold illustrations of their rooster mascot.
Trend signals
Trend signals for Simplified Takeout
Trend score 4.5 out of 10, from popularity 59%, activity 69%, freshness 8%.
Popularity59%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Simplified Takeout trend
4 featured examples from Dec 4, 2013 to Aug 4, 2014CategoryLifestyle
Fast Food Bento Boxes
KFC Japan Now Serves Chicken-Filled Bento Boxes with Rice and Sides
Disruptive innovation opportunity: Introducing new formats and meal options to attract a wider customer base and stay competitive amidst changing consumer preferences.
CategoryLifestyle
Poultry-Headed Packaging
Chicken Kitchen Branding Lets the Illustration Dictate the Carton's Shape
Food and beverage brands can explore incorporating interactive and enhanced branding techniques to make their products stand out on the shelves.
CategoryLifestyle
Compact Fast Food Containers
Rob Bye Designs a New Concept for McDonald's Fast Food Containers
Fast food chains can benefit from adopting innovative packaging designs that enhance the customer experience and reduce waste.
CategoryLifestyle
Typographic Food Boxes
White Castle's Fast Food Boxes Contain and Spell Out What You Crave
Fast food chains can leverage interactive packaging design to create memorable experiences for their customers and differentiate themselves in the market.
