Rob Bye Designs a New Concept for McDonald's Fast Food Containers
Laura McQuarrie — December 5, 2013 — Lifestyle
Fast food containers have a short lifespan, but if they can be designed to be as useful as possible within that time, it's all the better.
This concept for a new McDonald's Big Mac box comes from Rob Bye, an industrial design student. Bye's design eliminates the need for a paper bag to contain all of the items ordered in a combo.
The revised Big Mac box combines fries and burgers in a single box. When the box is opened up, its top and bottom make two separate spots to hold one's burger and fries. Since a big drink is often part of McDonald's combo meals, Bye has made modifications to the Big Mac box so that it can hold a drink with ease. This still might tie up your hands if you want to grab a combo and go, but for patrons who are grabbing a tray and staying at McDonald's to eat, it's a pretty great way to get rid of greasy brown paper bags entirely.
This concept for a new McDonald's Big Mac box comes from Rob Bye, an industrial design student. Bye's design eliminates the need for a paper bag to contain all of the items ordered in a combo.
The revised Big Mac box combines fries and burgers in a single box. When the box is opened up, its top and bottom make two separate spots to hold one's burger and fries. Since a big drink is often part of McDonald's combo meals, Bye has made modifications to the Big Mac box so that it can hold a drink with ease. This still might tie up your hands if you want to grab a combo and go, but for patrons who are grabbing a tray and staying at McDonald's to eat, it's a pretty great way to get rid of greasy brown paper bags entirely.
Trend Themes
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Sustainable Fast Food Packaging — Designing fast food containers that are more environmentally friendly and eliminate the need for excess packaging like paper bags.
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Compact Food Packaging Design — Creating compact and practical packaging solutions for fast food meals that maximize convenience for customers.
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Innovative Combo Meal Packaging — Developing packaging designs that can hold multiple components of a combo meal, such as burgers, fries, and drinks, in a single container.
Industry Implications
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Fast Food Industry — Fast food chains can benefit from adopting innovative packaging designs that enhance the customer experience and reduce waste.
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Food Packaging Industry — The food packaging industry has the opportunity to create new, more compact and sustainable packaging solutions for the fast food sector.
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Industrial Design Industry — Industrial designers can explore disruptive new approaches to designing fast food containers that improve functionality and convenience for consumers.
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