Category
Lifestyle
Assisted Choices
Trend cluster
Category
Single-Serve
Obsession
As consumers look to decrease intake, servings for one become coveted.
3.9
Trend score
Trend
What is the Single-Serve Obsession trend?
Single-Serve Obsession: Instead of relying on self control, consumers are becoming more attune to products that are single serve in size for complete portion control. This shift towards relying on brands for restriction marks the move away from product stockpiling and multi-pack goods for an easier way to cut back.
Trend themes
Themes within the Single-Serve Obsession trend
Three behaviours holding the trend together01
Single-Serve Portion Control
Brands are offering single-serve portions to replace multi-pack goods, providing more controlled consumption for customers and addressing the need for portion control.
02
Portable Packaging
Lightweight and easily transportable packaging options have disrupted traditional heavy glass bottles and bulky boxes, allowing brands to offer more convenience for on-the-go consumption.
03
Customized Single-Serve Pouches
Brands are creating personalized single-serve pouches for consumers that offer the perfect amount of product, without the need for measuring or serving. This addresses the demand for customized and convenient consumption.
Industry implications
What the Single-Serve Obsession trend means for industry
Where the trend changes the playbookFor
Food and Beverage
In the food and beverage industry, brands are offering single-serve options and lightweight and portable packaging to provide customers with more controlled consumption and convenience.
For
Wine and Spirits
The wine and spirits industry has introduced portable packaging with single-serve options, addressing the need for convenient and easily transportable products.
For
Packaging and Design
The packaging and design industry is developing customized single-serve pouches and innovative packaging options that allow for more controlled portions, customized consumption and ease of transport.
Trend signals
Trend signals for Single-Serve Obsession
Trend score 3.9 out of 10, from popularity 63%, activity 47%, freshness 8%.
Popularity63%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Single-Serve Obsession trend
6 featured examples from Apr 21 to Oct 10, 2014CategoryLifestyle
Sophisticated Chips Branding
John & John Crisps Boasts a Contemporary and Upscale Image
Artisanal chip brands can use sophisticated branding to create unique identities for their products to stand out in a competitive market.
CategoryLifestyle
Typographic Dessert Cups
Packaging for Enough of a (Very) Good Thing is Refreshingly Light
Disruptive innovation opportunities in the food packaging industry by embracing playful typography and creating visually appealing designs.
CategoryLifestyle
Portable Vino Pouches
The Resealable Nuvino Wine Pouch is Travel Friendly and Have Single Portions
Developing affordable, sustainable and unbreakable packaging for wines and other alcoholic beverages presents a disruptive innovation opportunity for companies in the packaging in…
CategoryLifestyle
Topsy-Turvy Drink Containers
This Concept Drink Packaging Design Features Single RTD Portions
Disruptive innovation opportunity: Explore unique packaging solutions to improve product functionality, convenience, and brand experience.
CategoryLifestyle
Single-Serving Chocolate Chip Cakes
Chocolate Covered Katie Creates an Easy Microwave Dessert
The demand for convenient, easy-to-make desserts and snacks is driving innovation in the food and beverage industry, particularly for single-serve options.
CategoryLifestyle
Single Serve Wine Pouches
The One Glass Wines Are Packed as Easy-to-Open Individual Servings
Opportunity for packaging companies to develop innovative designs that provide convenience and sustainability.
