It's truly amazing how Emma Kelly is able to evoke a sense of calm and serenity in her paintings of average objects. It may be her watercolor style or her choice of faded out paints, leading her illustrations to give off the warmth that is akin to drinking hot cocoa on a cold winter day.
Emma Kelly is a London-based illustrator and her website is littered with paintings of buildings and everyday items. I'm most impressed by her precise line work, which is offset by the runny look of watercolors. The patience involved in painting in such a style truly sets Emma Kelly apart from other artists.
Implications - Consumers are turning to more organic and traditional forms of art as they're more readily able to empathize with it in comparison to computer-generated graphics, which currently overwhelm the North American market. Utilizing traditional art for advertising campaigns will peak consumer interests while simultaneously garner an emotional bond from customers.