Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Seasonal
Customization
Consumers opt for DIY techniques to add personal touches to holiday decor.
4.3
Trend score
Trend
What is the Seasonal Customization trend?
Seasonal Customization: Moving away from the typical aesthetics found in store-bought products, consumers are turning to DIY activities to add individuality to holiday decor. Making Christmas trees and gift wrapping using unexpected materials, consumers are heightening seasonal experiences with greater sentimental features. This reflects a need to maintain tradition in a more creative and personalized manner.
Trend themes
Themes within the Seasonal Customization trend
Three behaviours holding the trend together01
DIY Holiday Decor
Consumers are opting for self-made holiday decor options to add personalized touches to their homes during festive seasons.
02
Alternative Christmas Tree Options
Consumers are adopting alternative options to the classic Christmas trees for decorating homes during the festive season.
03
Simple Gift Wrapping DIYs
Consumers are exploring easy-to-do minimalist gift wrapping solutions for gifts that do not require boxes during the festive season.
Industry implications
What the Seasonal Customization trend means for industry
Where the trend changes the playbookFor
Crafts and DIY
Craft stores can market and sell DIY decor kits to consumers looking for personalized and easy-to-make holiday decoration options.
For
Home Decor
Home decor businesses can offer alternative options for Christmas tree decor to cater to consumers looking for something different from classic trees.
For
Retail
Retail stores can provide simple and easy DIY gift wrapping solutions, like fabric bags, to cater to customers looking for environmentally friendly and minimalist wrapping options.
Trend signals
Trend signals for Seasonal Customization
Trend score 4.3 out of 10, from popularity 51%, activity 71%, freshness 8%.
Popularity51%
Activity71%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Seasonal Customization trend
4 featured examples from Nov 19, 2013 to Oct 22, 2015CategoryArt & Design
Festive Felt Trees
This DIY Felt Christmas Tree is a Crafty Holiday Decor Alternative
The craft supplies industry can tap into the demand for materials like felt, styrofoam cones, scissors, and glue for creating alternative holiday decorations.
CategoryArt & Design
Alternative Gift Wrapping DIYs
Wrap Your Sweaters Without the Gift Box
Retailers have an opportunity to offer eco-friendly and upcycled wrapping options, as well as personalized gift wrapping services to cater to consumer trends.
CategoryArt & Design
Wine Cork Wreaths
Get Creative This Christmas with a Wine-Inspired Cork Decoration
Suppliers of craft materials can capitalize on the growing demand for wine cork-related DIY projects.
CategoryArt & Design
Haunted Paper Houses
These Papercraft Hanging Homes are a Festive DIY Decoration
Stores specializing in craft supplies could sell kits with pre-cut paper pieces and instructions, making it easy for people who aren't regularly in the crafting world to create th…
