The KFC Chicken Corsage is the must-have accessory for prom, especially if you know your date really loves their chicken. KFC has gone all out for the campaign surrounding the Chicken Corsage, making it seem like you can actually order one of your very own meaty corsages for $20 through Kentucky-based florists Nantz & Kraft.
Unfortunately, if you had your heart set on the real thing, you'll only receive a flower corsage and a $5 coupon for KFC. As outrageous as the campaign seems, Rick Maynard, a representative from KFC recently told ABC that there were "already been 20 orders for the accessory and even a request from a wedding party in Kentucky." The Chicken Corsage is definitely a little on the wacky side, but apparently there's a market that's really interested in these unconventional formal accessories.
What's Driving This Trend
- Meaty Corsages
- The introduction of meaty corsages into the accessory market offers a disruptive innovation opportunity for caterers, event planning and the fashion industry.
- Food-inspired Accessories
- The demand for and interest in quirky accessories like the KFC Chicken Corsage presents a disruptive innovation opportunity for food industry players and accessory designers.
- Unconventional Formal Accessories
- The popularity of the KFC Chicken Corsage underscores a disruptive innovation opportunity for florists and accessory start-ups interested in supplying the growing demand for non-traditional formal accessories.
Who This Affects Most
- Catering
- Caterers who create meat-based dishes can tap into the trend of meaty corsages by expanding their offerings into unconventional pieces for special events.
- Fashion
- Accessory designers and fashion brands can innovate the traditional corsage by creating quirky food-inspired pieces like the KFC Chicken Corsage.
- Floristry
- Flower shops and florists can explore creative initiatives surrounding the unconventional formal accessories trend by specializing in non-traditional offerings like meaty corsages.
