As one of the official sponsors for the upcoming FIFA 2014 World Cup in Brazil, Listerine is making its ties to the game known. Although it seems like a bit of a stretch between mouthwash and soccer, this ad by JWT London manages to bridge the gap fairly well.
The World Cup ad amps up the excitement of the games and points out that cheering, eating, kissing good luck charms and blowing into noise-makers can cause a lot of germ buildup, which makes the games an even better place than usual to start being more mindful of your oral hygiene.
A swish of the blue Listerine is animated to look powerful enough to rinse out an entire stadium, which should give germophobes some peace of mind.
What Makes This Trend Stand Out
- Germ-free Advertising
- Disruptive innovation opportunity: Create advertising campaigns that highlight the importance of cleanliness and hygiene.
- Sports Sponsorship
- Disruptive innovation opportunity: Explore partnerships with major sporting events to promote products or services that align with the event.
- Creative Brand Associations
- Disruptive innovation opportunity: Find unique connections between seemingly unrelated concepts to create compelling advertising campaigns.
Sectors Adopting This
- Healthcare
- Disruptive innovation opportunity: Develop oral hygiene products that cater specifically to sports enthusiasts and fans.
- Advertising
- Disruptive innovation opportunity: Incorporate interactive elements into ads to engage and educate consumers about product benefits.
- Sports Marketing
- Disruptive innovation opportunity: Utilize creative partnerships and sponsorships to reach new audiences and enhance brand recognition.
