Dettol, the antiseptic liquid brand, recently debuted a new campaign, appropriately titled 'Keep Protecting' that encourages us all to maintain proper hygiene amid the COVID-19 pandemic. The campaign reminds everyone that small hygiene habits — like wiping down surfaces, washing hands when returning home, and using hand sanitizer when we're out and about — will have an impact on how quickly we can get back to the activities and people we love. Using uplifting footage of life before the virus, the heartfelt ad reminds viewers of the important actions we can take now.
The Keep Protecting campaign was created by McCann London and produced through Craft and the ad will run on television, VOD, digital, and OOH.
Image Credit: Dettol