American ice cream brand Dippin' Dots created an interactive augmented reality reward service for its innovative bead-like ice cream. The company's newest futuristic-themed loyalty program perfectly couples the brand's cutting edge ice cream design.
Dippin' Dots is known for creating an ice cream served in tiny dots rather than in a conventional ice cream slab form. In keeping with the brand's modern product, Dippin' Dots has created the Dot Crazy! loyalty app for consumers to download. The app uses an augmented reality system to scan purchase barcodes whenever consumers buy Dippin' Dots -- no matter the location. Users can have fun experimenting with augmented reality games and experiences like the 'Bubble Gum Blaster' built in directly into the app. Consumers are encouraged to collect points based off of their purchases to win free ice cream and other product merchandise.
Why This Trend Is Growing
- Augmented Reality Loyalty Programs
- Disruptive innovation opportunity: Create augmented reality loyalty programs that utilize mobile apps and gamification to enhance customer engagement and encourage repeat purchases.
- Interactive Food Experiences
- Disruptive innovation opportunity: Develop interactive food experiences using augmented reality technology to offer consumers unique and engaging ways to interact with food products.
- Gamified Loyalty Apps
- Disruptive innovation opportunity: Design loyalty apps that incorporate gamification elements, such as augmented reality games, to incentivize customer loyalty and increase brand interaction.
Industries Being Reshaped
- Food and Beverage
- Disruptive innovation opportunity: Introduce augmented reality technology into the food and beverage industry to create immersive and interactive experiences that elevate the customer dining or consumption experience.
- Retail
- Disruptive innovation opportunity: Incorporate augmented reality into loyalty programs and mobile apps to revolutionize customer engagement and increase loyalty in the retail industry.
- Gaming
- Disruptive innovation opportunity: Merge augmented reality technology with loyalty programs and gamification in the gaming industry to offer users a new level of immersive gameplay and reward opportunities.
