Cutesy Keychain Speakers

The Speagurumi Stuff Speaker Strap Plays Music in an Adorable Way

My inner girlie girl screamed when I first saw the Speagurumi stuff speaker strap. Along with its built-in speaker, this keychain is more than just a cute accessory.

Coming in three different adorable designs such as 'Hello Kitty,' 'Doraemon,' and 'Gachapin,' these Speagurumi stuff speaker straps are about 7.5cm high. All you have to do is plug this piece into your iPod, MP3 or any listening device, and you can listen to music easily on the go.

Cute Accessories
There is an opportunity to create more cute and functional accessories to complement the changing customer preferences.
Small-form Audio Devices
Innovative small-form audio devices like keychain speakers can provide new forms of audio entertainment to consumers.
Character IP Licensing
There is an opportunity to use popular and licensed characters like Hello Kitty to augment products like keychain speakers.

Where This Applies

Fashion Accessories
Companies in the fashion industry could incorporate small audio technology into their wearables accessory lines, for example, smartwatches with built-in speakers.
Toy and Games Industry
Toy and Games companies could develop small audio-enabled plush toys or dolls similar to the Speagurumi stuff speaker strap.
Music Industry
The music industry can tap into small audio devices as marketing tools to promote and distribute new music or even live albums.
SCORE
4.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 68%
Activity 50%
Freshness 8%