Inspired by the recent release of Transformers: Age of Extinction and in celebration of the Chogokin toy brand's 40th anniversary, Bandai will be releasing a special kind of Transformer toy, assembled from a bunch of beloved anime characters.
The 'Chogattai! SF Robot Fujiko F Fujio Characters' feature Doraemon, Dorami, Perman, Chinpui, Korosuke and Gonsuke, which can be played with on their own or joined together to build a super robot that stands almost nine inches tall. The head of the robot looks an awful lot like Optimus Prime's, but sharp-eyed Doraemon fans will note that it actually looks more like the Zanda Cross robot that made an appearance in the Doraemon: Nobita and the Steel Troops movie.
Key Themes Behind This Trend
- Collaborative Anime Toy Assemblies
- Opportunity for companies to create collaborative anime toy assemblies that incorporate various beloved characters from different anime series.
- Nostalgic Toy Brand Revivals
- Opportunity for toy brands to tap into nostalgia by releasing special edition toys to celebrate anniversaries or popular franchises.
- Transformable Robot Toy Collectibles
- Opportunity for companies to create transformable robot toy collectibles that can be played with individually or combined to form larger robots.
Where This Applies
- Toy Manufacturing
- Opportunity for toy manufacturers to explore collaborations and special editions to cater to nostalgic consumers and fans of multiple anime series.
- Entertainment Merchandising
- Opportunity for entertainment merchandisers to license and create collectible merchandise that incorporates popular anime characters into collaborative toy assemblies.
- Anime and Manga Publishing
- Opportunity for anime and manga publishers to collaborate with toy manufacturers to release exclusive toy collectibles featuring characters from popular anime series.
