Japan has finally released the design for its latest World Cup mascot. The soccer team's iconic symbol will be none other than the iconic yellow anime monster, Pikachu.
The Japanese soccer mascot, designed specifically for the World Cup series, cleverly incorporates Japan's most famous pop culture reference with the iconic rivalry of sports. The 2014 World Cup anime emblem features the smiling yellow Pikachu dressed up in a navy blue Japanese soccer jersey. In his arms, Pikachu pridefully holds the Japanese soccer flag. The use of Pikachu as Japan's World Cup mascot is a clever marketing move since the anime character is recognized world-wide.
The Pikachu mascot is set to be featured on all Japanese-related World Cup merchandise. Fans of team Japan can already pick up Pikachu-themed jerseys, towels, trading cards, shoes and snacks.