Category
Tech
Metal Manufacturing
Trend cluster
Category
Entertainment
Immersion
Traditional media gets a virtual overhaul to increase mass appeal.
3.7
Trend score
Trend
What is the Entertainment Immersion trend?
Entertainment Immersion: The incorporation of virtual reality into traditional media like TV shows is accelerating its appeal. Incorporation of immersive experiences in rudimentary activities like web browsing is making the technology more applicable and appealing to consumers of all kinds.
Trend themes
Themes within the Entertainment Immersion trend
Three behaviours holding the trend together01
Virtual Reality Integration
Virtual reality integration into traditional media like TV shows is accelerating its appeal and creating immersive experiences, opening opportunities for entertainment and gaming industries to create innovative content and devices.
02
3D and Tactile Technology
Advancements in 3D, tablets and tactile technologies are creating new levels of user immersion, providing an immersive experience beyond the traditional dimensions and opening opportunities for tech industries to create gadgets with engaging new functionalities and features.
03
Virtual Reality Navigation
The introduction of virtual reality navigation devices, such as The FireBox or the Oculix app, can elevate the online browsing experience, creating a new immersive world to connect and interact with virtual content, presenting opportunities for e-commerce companies to redesign and enhance online shopping experiences.
Industry implications
What the Entertainment Immersion trend means for industry
Where the trend changes the playbookFor
Entertainment Industry
The integration of VR in some of the examples provided, such as Jerry's Place and The Voice, presents opportunities for the entertainment industry to create engaging and immersive experiences, opening up studios to produce new content and products.
For
Technology Industry
Advancements in 3D, tablet and tactile technologies, as well as virtual reality navigation, can enhance traditional tech products and services, pushing technological boundaries to create innovative products and experiences.
For
E-Commerce Industry
The introduction of virtual reality navigation devices can elevate the online shopping experience, creating a new immersive world to connect and interact with virtual content, and designing eCommerce sites to provide online buyers with an unforgettable experience can differentiate brands in a very crowded space.
Trend signals
Trend signals for Entertainment Immersion
Trend score 3.7 out of 10, from popularity 62%, activity 40%, freshness 8%.
Popularity62%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Entertainment Immersion trend
7 featured examples from Mar 5 to Oct 15, 2014CategoryTech
Three Dimensional Tablets
The Neo3do Ditches the Spectacles for a Comfortable 3D Effect
Disruptive innovation opportunity: Incorporate glasses-free 3D technology in smartphones, tablets, and televisions.
CategoryTech
Virtual Reality Movie Selections
'Oculix' Will Allow Users to Virtually Browse Movies on Netflix
The entertainment industry can leverage virtual reality movie selection to enhance customer engagement and provide a unique viewing experience.
CategoryTech
3D Sitcom Simulators
Jerry's Place Uses the Oculus Rift to Recreate Seinfeld's Apartment
The entertainment industry has the opportunity to use virtual reality technologies to create new experiences for consumers.
CategoryTech
Virtual Reality Movie Trailers
Google Glass Preview Will Let Users See Trailers Wherever They Are
Disruptive innovation opportunity: Revolutionizing the way movies are promoted and marketed through virtual and augmented reality techniques.
CategoryMarketing
Virtual Reality Television Experiments
The Oculus Rift Voice Experience Allows You to Judge
Incorporating virtual reality technology into television programs to create a more engaging and interactive viewing experience.
CategoryPop Culture
Virtual Reality Internet Browsers
The FireBox Lets Users Immerse Themselves in the Online World
Virtual reality companies can capitalize on the integration of VR with internet browsing by developing innovative and user-friendly virtual reality browsers.
CategoryTech
Tactile Textured Tablets
This Fujitsu Tablet Lets Users Experience Real Textures
Opportunity for consumer electronics manufacturers to integrate tactile technology into their devices to differentiate their products.
