Category
World
Layered Getaways
Trend cluster
Category
Conscious
Stay
Adding awareness to travel destinations, hotels adopt social good tactics.
5.4
Trend score
Trend
What is the Conscious Stay trend?
Conscious Stay: Seeking to connect with travelers on a more emotional level, hotels are adopting elements of social good for consumer appeal. Exposing guests to social issues and offering chances to volunteer and give back, these travel destinations appeal to not just the need for new experiences, but the need to feel good about oneself.
Trend themes
Themes within the Conscious Stay trend
Three behaviours holding the trend together01
Social Good Hotels
Hotels are adopting elements of social good, such as exposing guests to social issues and offering volunteering opportunities.
02
Sustainable Accommodation
Hotels are exploring recycling discards for legitimate accommodation, and creating sustainable living spaces.
03
Charitable Travel Packages
Travel packages are offering options to give back to society, without compromising luxury experiences.
Industry implications
What the Conscious Stay trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
The Hospitality industry can explore sustainable, socially responsible, and philanthropic practices while maintaining a high-quality service to customers.
For
Travel Industry
The Travel Industry can collaborate with charitable organizations and offer travel packages that give back to society.
For
Non-Profit Organizations
Non-Profit Organizations can partner with hotels and travel agencies to spread awareness and raise funds for social causes.
Trend signals
Trend signals for Conscious Stay
Trend score 5.4 out of 10, from popularity 86%, activity 66%, freshness 8%.
Popularity86%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Conscious Stay trend
4 featured examples from Feb 19, 2013 to Oct 10, 2014CategorySocial Good
Philanthropic Vacation Packages
The Getaway2Give Collection Generates Charitable Donations
By incorporating philanthropic components in vacation packages, travel industries can offer unique experiences that appeal to travelers wishing to give back while enjoying exclusi…
CategoryEco
Trashy Hotel Rooms
Hotel ShabbyShabby by Raumlabor is Built Using Garbage Collected in Mannheim
The hospitality industry can leverage the trend of recycled accommodations to create sustainable and unique hotel experiences that appeal to environmentally-conscious travelers.
CategoryPop Culture
Urban Street Accommodations
The Faktum Hotels Allows Guests to Sleep Like a Homeless Person
Opportunity for the hospitality industry to create experiential accommodations that appeal to adventurous travelers.
CategoryWorld
Volunteer-Rewarding Packages
The Ritz-Carlton Do Good, Feel Good Package Offered a Luxury Upgrade
Luxury hotels and resorts can embrace volunteer rewarding packages as a way to attract socially conscious travelers and enhance their brand image.
