Category
Tech
Automated Upkeep
Trend cluster
Category
Car-Branded
Tech
Auto manufacturers partner with tech brands to deliver luxury accessories.
3.4
Trend score
Trend
What is the Car-Branded Tech trend?
Car-Branded Tech: The incorporation of high end technologies into automobiles is becoming commonplace, but the further extension of car branding into the tech industry is gaining traction. This wave of auto-branded tech products further extends the link between auto ownership and lifestyle.
Trend themes
Themes within the Car-Branded Tech trend
Three behaviours holding the trend together01
Auto-Branded Tech Products
The incorporation of high-end technologies into automobiles is becoming common, and car branding in the tech industry is gaining traction.
02
Virtual Reality-Enabled Auto Design
The collision of gaming and technology in the design space with companies like Ford using the Oculus Rift headset and Vicon motion capture technology.
03
Receiver Display Systems
In-vehicle display systems such as the KW-V50BT provide drivers with safe and convenient access to their phones while on the road.
Industry implications
What the Car-Branded Tech trend means for industry
Where the trend changes the playbookFor
Automobiles
The future of tech is in Auto-Branded collaboration with apps, watches, and phones and car-brands recognize lifestyle improvements with these tech products.
For
Technology & Design
Business professionals should look to their collaboration for designs with Virtual Reality Goggles and Motion Capture cameras to convey information in innovative ways.
For
Smartphone Technology
Collaboration between smartphone manufacturers like Blackberry and Porsche opens new opportunities for innovative design collaboration with car brands.
Trend signals
Trend signals for Car-Branded Tech
Trend score 3.4 out of 10, from popularity 61%, activity 33%, freshness 8%.
Popularity61%
Activity33%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Car-Branded Tech trend
4 featured examples from Dec 31, 2013 to Sep 19, 2014CategoryTech
Luxury Auto-Synced Smartwatches
The Mercedes Pebble Smartwatch is Synced with Your Car
Collaborations between luxury auto manufacturers and technology companies can lead to the development of innovative products that enhance the driving experience.
CategoryAutos
Smartphone Dash Displays
The KW-V50BT Display Receiver Integrates Your Smartphone With Your Car
Companies that specialize in mobile entertainment can leverage in-car display systems to create products that are tailored for drivers.
CategoryAutos
Auto-Designed Smartphones
The Blackberry 'P’9983' was Designed by Porsche
The mobile technology industry can benefit from auto-designed smartphones by expanding their design possibilities and appealing to specific customer preferences.
CategoryAutos
Transformer-Inspired Reality Simulators
The Oculus Rift & Ford Partnership Experiment is 3-D
The automotive design industry can leverage reality simulator technology for immersive virtual exploration and analysis of vehicle designs.
