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Virtual Test Drive

Auto manufacturers shift to digital means to get drivers behind the wheel

Implications - The decline of car culture amongst Millennial drivers has led to auto manufacturers going the digital route by offering test drives via virtual reality. This shift towards simulation in marketing acknowledges the preferences of those obsessed with digital culture while also making the experience easier to distribute for brands.
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
282,956 Total Clicks
Date Range:
Oct 13 — Oct 14
Trending:
Untested
Consumer Insight Topics:

Featured Examples

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