Category
Lifestyle
Assisted Choices
Trend cluster
Category
Calorie
Currency
Health retailers rewarding dieting put wellness first.
3.8
Trend score
Trend
What is the Calorie Currency trend?
Calorie Currency: Today's society is obsessed with the idea of self improvement, specifically within health consciousness. Forwarding this ideal of top health, companies are showing their passion for physical progress by accepting calories or exercise as currency. A strategic defense against an obesity epidemic, incentivizing exercise more directly links health and wellness to products obtained -- and to a brand as a whole.
Trend themes
Themes within the Calorie Currency trend
Three behaviours holding the trend together01
Personalized Health Food Deals
The trend of using data and medical records to offer personalized health food discounts and promotions presents an opportunity for grocery stores and other food retailers to better target health-conscious consumers.
02
Gold-Incentive Diet Plans
Offering monetary incentives, such as gold, for weight loss presents an opportunity for weight loss programs and fitness centers to motivate individuals and offer a unique, memorable experience.
03
Calorie Currency Shops
The trend of using calorie currency as a way to connect health and wellness to products obtained presents an opportunity for health and wellness brands to engage with consumers in an innovative way.
Industry implications
What the Calorie Currency trend means for industry
Where the trend changes the playbookFor
Grocery/Retail
The personalized health food trend has implications for grocery stores and other food retailers looking to better target health-conscious consumers.
For
Weight Loss/Fitness
The gold-incentive diet plans trend has implications for weight loss programs, fitness centers, and other organizations that promote healthy lifestyles among their clientele.
For
Health and Wellness
The calorie currency trend has implications for health and wellness brands looking to engage with consumers in a unique and interactive way that emphasizes the connection between health and wellness and the products they obtain.
Trend signals
Trend signals for Calorie Currency
Trend score 3.8 out of 10, from popularity 67%, activity 39%, freshness 8%.
Popularity67%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Calorie Currency trend
4 featured examples from Aug 24, 2012 to Oct 11, 2014CategoryLifestyle
Health Food Shopping Rewards
This Insurance Policy Offers Monetary Healthy Eating Incentives
The health insurance industry can develop innovative policies and incentives to encourage healthy eating and reduce premiums.
CategoryMarketing
Calorie Currency Shops
The Colun Pop-Up Store Had People Burn Calories to Take Home Workout Gear
Exploring innovative ways to promote beverages and wellness products.
CategoryLifestyle
Gold-Incentive Diet Plans
It Pays to be Part of the Dubai Weight Loss Program
Developing innovative programs, technologies, and services to improve people's health and well-being.
CategoryLifestyle
Personalized Health Food Deals
Zipongo Life's Food Offerings are Based on Your Medical Records
Opportunity for retailers to leverage personalized health food deals to attract and retain customers.
