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Calorie Currency

Health retailers rewarding dieting put wellness first

Implications - Today's society is obsessed with the idea of self improvement, specifically within health consciousness. Forwarding this ideal of top health, companies are showing their passion for physical progress by accepting calories or exercise as currency. A strategic defense against an obesity epidemic, incentivizing exercise more directly links health and wellness to products obtained -- and to a brand as a whole.
SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
188,052 Total Clicks
Aug 12 - Oct 14
Mild
BusinessLifestyleHealthRetail
Featured Examples
Health Food Shopping Rewards - This Insurance Policy Offers Monetary Healthy Eating Incentives
SCORE 6.2
Warm 7,462 Clicks Pub: Jul 17, 14
Health Food Shopping Rewards
This Insurance Policy Offers Monetary Healthy Eating Incentives
There are lots of things companies do to get their employees to try to live healthier lifestyles, and now insurance policies offering healthy eating incentives is among them. EatRight Rewards is an... [More]
Calorie Currency Shops - The Colun Pop-Up Store Had People Burn Calories to Take Home Workout Gear
SCORE 4.2
Average 1,262 Clicks Pub: Oct 11, 14
Calorie Currency Shops
The Colun Pop-Up Store Had People Burn Calories to Take Home Workout Gear
There’s something pretty unique about the Colun pop-up store—rather than needing to pull out cash in exchange for merchandise, the shop lets you pay with calories instead. Colun Light is a... [More]
Gold-Incentive Diet Plans - It Pays to be Part of the Dubai Weight Loss Program
SCORE 3.1
Mild 1,623 Clicks Pub: Jul 22, 13
Gold-Incentive Diet Plans
It Pays to be Part of the Dubai Weight Loss Program
Everyone has their own incentives and motivations when it comes to shedding those extra pounds, but the Dubai weight loss program monetizes them in order to really light a fire under the arses of... [More]
Personalized Health Food Deals - Zipongo Life's Food Offerings are Based on Your Medical Records
SCORE 2.1
Untested 697 Clicks Pub: Aug 24, 12
Personalized Health Food Deals
Zipongo Life's Food Offerings are Based on Your Medical Records
Retailers are getting increasingly personal when it comes to providing customers with discounts and promotions, and now Zipongo Life has entered the curated retail game. Zipongo Life, an initiative... [More]
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