Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Colun Pop-Up Store Had People Burn Calories to Take Home Workout Gear

 - Oct 11, 2014
References: & creativecriminals
There's something pretty unique about the Colun pop-up store—rather than needing to pull out cash in exchange for merchandise, the shop lets you pay with calories instead.

Colun Light is a beverage brand that puts a focus on quality and wellness. In order to motivate people to work out, the Colun Light shop was set up to entice its target audience with a variety of workout gear. The pop-up shop was set up in the park, causing people to get off their bikes, stop mid-run or wander over while on a walk. When people got to the cash register, the items were scanned and it was revealed that they would really have to hop on a treadmill in order to take their favorite item home.