The Colun Pop-Up Store Had People Burn Calories to Take Home Workout Gear
Laura McQuarrie — October 11, 2014 — Marketing
References: colun.cl & creativecriminals
There's something pretty unique about the Colun pop-up store—rather than needing to pull out cash in exchange for merchandise, the shop lets you pay with calories instead.
Colun Light is a beverage brand that puts a focus on quality and wellness. In order to motivate people to work out, the Colun Light shop was set up to entice its target audience with a variety of workout gear. The pop-up shop was set up in the park, causing people to get off their bikes, stop mid-run or wander over while on a walk. When people got to the cash register, the items were scanned and it was revealed that they would really have to hop on a treadmill in order to take their favorite item home.
Colun Light is a beverage brand that puts a focus on quality and wellness. In order to motivate people to work out, the Colun Light shop was set up to entice its target audience with a variety of workout gear. The pop-up shop was set up in the park, causing people to get off their bikes, stop mid-run or wander over while on a walk. When people got to the cash register, the items were scanned and it was revealed that they would really have to hop on a treadmill in order to take their favorite item home.
Trend Themes
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Calorie Currency — Using calories as a form of currency in retail transactions.
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Wellness Incentives — Incorporating wellness and fitness goals as a motivation for consumer behavior.
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Interactive Pop-up Shops — Engaging consumers through interactive experiences in temporary retail spaces.
Industry Implications
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Beverage — Exploring innovative ways to promote beverages and wellness products.
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Fitness Apparel — Developing workout gear that integrates technology and incentivizes physical activity.
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Retail — Creating unique retail experiences that drive customer engagement and brand loyalty.
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